Google Ads

There are countless ways to generate sales for your e-commerce business. One of the methods that is quite undervalued and works like a charm is- Google Shopping Ads. Google Shopping is the result of an almost 20-year-long project at Google, which started with a price comparison shopping service called Froogle, launched in 2002. Now, Google […]

One of the most basic metrics provided by Google Analytics when reporting on your paid advertising campaigns is the number of impressions. We will further explore what this metric means and how it can help your marketing strategy.

Consumers nowadays want instant gratification. They turn to their mobile devices whenever they need something and expect to find a solution to their problem within seconds. If they are hungry, food delivery services that promise hot food in under 30 minutes are just one click away. If they want to book a flight to an […]

If you’re an online retailer, then you probably have a few aces down your sleeve that you use to boost your Google search position and promote your products.

Google’s brand new dynamic remarketing feature is still in beta mode. But once Google releases it to digital marketers and eCommerce businesses everywhere, this new feature will change the Google ads platform remarkably. Dynamic remarketing campaigns are the future of PPC ads. Regardless of your business type, you’ll want to make good use of this […]

A lot of small businesses get Google AdWords, and SEO mixed up. They assume that since they are paying Google a lot of money, then their organic rankings will boost. Or that if they focus on SEO’s best practices, then their ads will gain a better position in organic search results. Let’s try to shed […]

20 years ago an excited young boy sat down in front of his new computer. Something very exciting had just happened. The internet was plugged in! For the first time, his computer was connected to the outside world. Before long he had figured out that he could affect the outside world from the humble origins […]

Any savvy business owner with an online presence knows that Google Ads is one of the best advertising tools. Not only is it linked to the biggest search engine of all times, but it also has been around for 20 years, making it the number one paid advertising platform in terms of seniority, advanced features, […]

Online marketing has become paramount for every business owner that wants to thrive in the digital age. Companies dedicate copious amounts of time and money to develop their customers’ online personas, investing in numerous online marketing channels that revolve around content, search engine optimization (SEO), Pay Per Click (PPC) campaigns, and Social Media.