Google Ads

Google Ads shopping campaigns make up a large portion of many eCommerce businesses PPC marketing budgets and website traffic. For many, an effective Google AdWords shopping campaign contributes to a large part of their revenue. But for a lot of digital marketing managers, the range of options, importance, and effectiveness of the different Google campaign […]

If you are a merchant then you know that using Google Shopping Ads is becoming part of the norm, as the search engine giant is shifting towards a unified, simplified shopping experience for the user. Formerly known as Product Listing Ads, Google Shopping has evolved over the course of almost two decades. It’s interesting to […]

With more and more consumers researching and shopping products and brands online, more businesses are starting to look into integrating digital marketing in their marketing strategy mix. From small, local businesses to international corporations, everyone seems to be turning to Google AdWords to bring in new customers. But, just because everyone is jumping on this […]

Here’s the thing: if you set it correctly, pay-per-click advertising can generate a nice return on your investment. It doesn’t matter if you have the marketing budget of Coca-Cola or if you’re just investing a few hundreds of dollars every month. You can increase your bottom line with the right strategy. But, not knowing your […]

Google Ads are one of the best ways for businesses of any size to promote their products or services. But the secret to a successful marketing campaign is making sure you deliver highly relevant ads to your target audience. One way to do that is through behavioural advertising which takes into account a user’s browsing […]

Google AdWords is perhaps one of the most effective tools for growing a business. If you know how to use it correctly, then you can expand your reach, drive qualified traffic and leads to your website, and gain a significant return on your investment.

Google owns over 70% of market share when it comes to search engine networks. And, more than 90% of the world’s internet users will use the Google Display Network or GDN. The vast majority of your target customers are online, browsing and searching for products and services just like yours. The quickest and easiest way […]

Do you want higher website and in-store traffic, but don’t want to spend a fortune to increase your brand awareness? Consider giving Google AdWords a try. Google has the highest market share of the pay-per-click networks, encompassing over 2 million individual websites and counting. Also, over 90% of global internet users are on the Google […]

Australian Internet Advertising: Dependable AdWords Account Managers Do you sell physical products on your website? As an online retailer, the world of eCommerce is a competitive one. Without an airtight marketing strategy that is tailored to your business and your personal goals, it can be difficult for your brand to gain any traction.