Google Ads

As the financial year winds down, it’s the perfect moment to position your business for exceptional success in 2024/2025. At Australian Internet Advertising (AIA), we’re offering exclusive End of Financial Year deals that you won’t want to miss. Whether you need to enhance your website’s SEO, revamp your site, or turbocharge your Google Ads or […]

Google Tag Manager (GTM) is a powerful tag management system that allows you to quickly and easily update measurement codes and related code snippets or tags on your website or mobile app. Whether you are looking to deploy Google Analytics, Google Ads, or integrate other marketing platforms, mastering GTM can enhance your digital marketing and […]

Short answer: Google ads average cost per click can range from $3 to $5 with conversions averaging around $30 to $200 whereas the cost for managing a Google ads campaign can cost anywhere from $500 to $5,000 per month. Please continue reading to find out what influences the cost; by the end, you will be […]

Forget for a second that you are a small business owner, and think of yourself as a consumer, one that needs a particular product or service. What do you do to find it? You’ll probably go to Google and type it in. Then, in less than a second, you have a list of multiple websites […]

Running a small business is no easy feat, especially if you’ve just ventured into the world of entrepreneurship and are still getting the hang of it. You need to keep a close eye on production and ensure that the merchandise you deliver to your customers is par excellence. You also need to deal with suppliers […]

Remarketing, or retargeting, is the act of showing online advertisements to targeted leads who’ve already visited your site. The Google Display Network (GDN) has some of the broadest reach of the PPC advertising networks, showing targeted ads over 30 billion times per day. With an integrated remarketing strategy, your business can potentially get in front […]

If you are a merchant then you know that using Google Shopping Ads is becoming part of the norm, as the search engine giant is shifting towards a unified, simplified shopping experience for the user. Formerly known as Product Listing Ads, Google Shopping has evolved over the course of almost two decades. It’s interesting to […]

We’ll be the first to admit it: Google Ads (formerly known as Google AdWords) is difficult to master and requires continuous learning. Even seasoned advertisers can sometimes make mistakes when setting their Google Ads campaign and it’s not because of lack of experience. With so many variables influencing the success of your ad campaigns, one […]

Looking for ways to improve Google Ads conversions? There are over 3.5 billion search queries entered into the Google search bar every day. And in 2018, 74% of marketers intend to increase their Google ad spend. As a savvy business owner, you’ll want to capture as many leads as possible through Google search queries with […]