Google Ads

When you think of online ads, you probably imagine the results that appear at the top of the search engine results page on which people click and get on a landing page. But, these ads can work in various ways. You can include photos, reviews, and even a phone number that prospects can access with […]

If you are a merchant then you know that using Google Shopping Ads is becoming part of the norm, as the search engine giant is shifting towards a unified, simplified shopping experience for the user. Formerly known as Product Listing Ads, Google Shopping has evolved over the course of almost two decades. It’s interesting to […]

Did you know there are almost 2.3 million Google searches taking place per second? More than one billion people use Google search, and most of the search results pages, or SERPs, have Google ads on them. On most SERPs, the first three listings are paid-for ads. Businesses can purchase Google Ads as a way to […]

When it comes to advertising, you ideally want a sure-fire way to reach the right people that would respond positively to what you’re offering. Well, if we’re talking Google Ads, this may very well be possible with something called price extensions. If you’re interested in finding out more about price extensions and how they can […]

Google first announced it would be introducing a new campaign type back in 2020 when the entire world was dealing with the effects of the Covid-19 pandemic. After a year of beta testing, Performance Max campaigns (PMax) officially became available to everyone in November 2021. And some advertisers may need to embrace this new campaign […]

We’ll be the first to admit it: Google Ads (formerly known as Google AdWords) is difficult to master and requires continuous learning. Even seasoned advertisers can sometimes make mistakes when setting their Google Ads campaign and it’s not because of lack of experience. With so many variables influencing the success of your ad campaigns, one […]

It may feel like we’ve been using Android since forever, but the reality is that this mobile operating system has been around for just a little over a decade. The public beta of Android version 1.0 was launched for developers in November 2007 while the first commercial version was launched in September 2008. Since then, […]

Google AdWords isn’t practical for small businesses. Their point was pretty valid: in today’s overcrowded and competitive market, consumers are becoming pickier than ever before. Ranking high in search results is becoming increasingly difficult, and costs are adding up quickly. But, is that enough reason to claim that AdWords is not always good for small […]

Google AdWords is the world’s premier pay-per-click platform, raking in over 44% of market share every year. Large corporations like Amazon spend over 150 million dollars per year on AdWords advertising. Why? Because it works.