E-commerce

Short Answer: Yes, the image file name matters for SEO. Google’s documentation recommends using short and descriptive file names and avoiding generic file names such as “IMG0045.jpg”. Every single pixel matters for SEO. Especially in cases where competition is above the roof, small bits like image file names can make a real-life difference. Continue reading […]

If you’re planning to start an eCommerce store and you want to accept online payments, you’re going to need to use a payment gateway. There are lots of different payment gateways, and most eCommerce platforms like Shopify offer native payment gateway integration, so it’s easy to set your store up to accept payments online. But […]

Social media is one of the most powerful tools eCommerce entrepreneurs have access to today. Around 80% of Americans used some kind of social media in 2019, and 76% of social media users have purchased products they’ve seen in social media ads. How can you take advantage of the rise in social media? With social […]

If you run an eCommerce business, you may be wondering if it’s worth investing in a robust social media presence. Is it worth integrating social media into your marketing strategy? The answer is a definitive “yes.” Social media can help drive traffic to your eCommerce site, boost conversion rates, and improve your brand image – […]

Driving traffic to a new eCommerce website isn’t easy. But there are a few strategies and tips you can use to bring more traffic to your site and get more customers to shop at your store. While none of these are a “magic bullet,” implementing them all is sure to help you increase traffic to […]