Content Marketing

From SEO and PPC to email marketing and social media marketing, there is no shortage of marketing channels you can use to reach out to and connect with potential customers. So, we get it if you think you don’t need yet another channel or if you are questioning the importance of content marketing. But, one […]

If you are using online marketing to grow your business, then you probably know very well that it’s an industry that changes constantly and that you need to redefine and update your strategy regularly to keep up with the trends. But, among all these changes, one thing has remained constant: the importance that content marketing […]

So you’ve just gone through a website migration and are excited for your target audience to interact with your new and improved platform. Unfortunately, you look at the stats and see that your new site is performing poorly. What gives? This is actually a common issue with website migration, and it’s usually caused by not […]

Here’s a question we ask our clients all the time: Why do you want to create content? The answers we get not only help us understand our clients’ goals, but also if they get the purpose of content marketing. A lot of them don’t have a content marketing plan. They’ve just heard that if you […]

Short answer: SEO writing is the process of creating content optimised to rank highly in search engine results. Continue reading this blog to find out more about content writing and learn how you can write the best SEO content. In 2024 and beyond, the content creation space will be full of creative minds like you […]

There are multiple businesses claiming to provide you with a FREE SEO audit. Whereas some businesses are providing SEO audits for $4,999 + GST. Do you think you are getting the same report in both of the above scenarios? Why understanding different types of SEO audit reports is important? The real question is not if […]

Content marketing has been compared with the Wild West many times, and we have to admit it’s a really spot-on description. The rules of the game are constantly changing and as a content marketer you need to control and optimise several factors to achieve your goals. Content marketing is a complex system of strategies and […]

Media content defines and affects culture. It’s one of the reasons why we, marketers, have a huge responsibility. The content we create and the stories we share can influence the way people see themselves. A 2019 study by survey by Google and The Female Quotient, cited by the Content Marketing Institute has shown that creating […]