Australian Internet Advertising
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    Smite Corp

    Meta Ads — New Brand Launch

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    Smite Corp case study hero image - Meta Ads — New Brand Launch

    Smite Corp was launching a new eCommerce brand and needed to build a Meta Ads presence from scratch. With no historical ad data, pixel learning, or established audiences, they needed a structured approach to get campaigns profitable quickly.

    By coordinating the Meta Ads launch with the website project and establishing robust reporting from day one, we gave Smite Corp the data-driven foundation needed to scale with confidence.

    +Launched

    Successfully launched Meta Ads campaigns establishing the brand's paid social presence

    +Month 1

    Post-launch report documented early learnings and set benchmarks for future scaling

    +Aligned

    Coordinated launch timing with website project ensured consistent brand messaging

    +Day 1

    Monthly reporting and optimisation cycles established from day one

    Platforms Used

    • •Meta Ads Manager
    • •Facebook Pixel
    • •Meta Business Suite
    • •Campaign Performance Reporting

    Services Outline

    • •Meta Ads Setup — Full account structure built from scratch
    • •Campaign Management — Ongoing campaign management and creative iteration
    • •Monthly Reporting & Optimisation — Structured reporting cycles to track performance and iterate
    • •Brand Launch Coordination — Aligned Meta Ads launch with website project for consistent messaging
    • •Performance Benchmarking — Post-launch report documenting early learnings and scaling benchmarks
    Smite Corp screenshot 1

    The Challenges

    1.No historical ad data, pixel learning, or established audiences to build from
    2.Building a profitable Meta Ads presence for a brand-new eCommerce business
    3.Coordinating ad creative and landing pages across a concurrent website project
    4.Establishing a data-driven foundation for future scaling from a cold start

    Our Solution

    We built the full Meta Ads account from scratch, coordinated the launch with the website project, and established reporting cycles from day one.

    Account Build & Launch

    • •Set up the complete Meta Ads account structure from scratch
    • •Built and launched campaigns with creative tailored to the brand's positioning
    • •Coordinated launch timing with the website project for brand message consistency
    • •Implemented Facebook Pixel correctly from day one for accurate conversion tracking

    Reporting & Optimisation

    • •Implemented monthly reporting and optimisation cycles from launch
    • •Created post-launch performance report documenting early learnings
    • •Set benchmarks for future scaling based on first-month data
    • •Continuous creative iteration informed by performance data
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