eCommerce / Premium Skincare (K-Beauty)Salmon DNA Australia
K-Beauty Brand Launch - 274% Conversion Growth
Visit salmondna.com.au
Salmon DNA Australia is the exclusive Australian distributor of Jeunetique EXO 3% PDRN - a premium Korean skincare line. As a new brand entering a crowded market, they needed to build awareness, educate consumers on PDRN/exosome technology, and drive direct purchases from scratch.
33 purchases at 4.16 ROAS in the first partial month - strong validation for a brand-new account
December Boxing Day campaign delivered a standout 14+ ROAS on the best-performing ad
274% increase in conversions from Month 1 to Month 2
CPA dropped from $80.35 to $42.38 - a 47% reduction in cost per acquisition
Platforms Used
- •Meta Ads Manager
- •Google Ads
- •Shopify
Services Outline
- •Meta Ads Strategy
- •Creative Development
- •Campaign Management
The Challenges
Our Solution
We developed a full paid social strategy targeting women aged 30-70 across Sydney, Melbourne, and Brisbane, with a 70/20/10 budget split and five strategic creative angles.
Strategic Budget Split
- •70% conversions, 20% retargeting, 10% awareness/education.
Five Creative Angles
- •Discovery testimonials, social proof, clinical stats, competitor comparisons, and brand authority.
Broad Audience Testing
- •Ran broad audience testing to identify top-performing segments before scaling.
Related Services
Explore the services behind this result for Salmon DNA Australia.
Want Similar Results?
Let's discuss how we can help your business achieve extraordinary growth.
Get Started