Australian Internet Advertising
    Back to Case Studies
    Automotive

    Prestige & Performance

    Meta Ads — Automotive Lead Generation

    Visit Website
    Prestige & Performance case study hero image - Meta Ads — Automotive Lead Generation

    Prestige & Performance is a specialist European car servicing and performance tuning workshop in Brisbane, working on BMW, Mercedes, Audi, Volkswagen, and Porsche vehicles. They needed to generate a consistent flow of service booking leads via Meta Ads while scaling spend efficiently in a competitive local automotive market.

    With a smart video-led creative strategy and disciplined scaling approach, we drove 32 leads in a single month at an industry-leading cost per lead — proving that quality creative consistently outperforms raw budget increases.

    +32

    32 leads generated in January at $22.71 cost per lead

    +$21.90

    PP_edit_1 video produced 23 of 32 leads at just $21.90 CPL

    +92%

    64,011 impressions — a 92% increase over the previous period

    +34%

    920 clicks — up 34% month-on-month

    +$0.79

    Efficient CPC of $0.79 for the automotive market

    Platforms Used

    • •Meta Ads Manager
    • •Facebook Lead Gen Forms
    • •Video Ad Creative

    Services Outline

    • •Meta Ads Management — Lead generation campaigns optimised for form fills and enquiries
    • •Creative Strategy — Video-led ad creative with PP_edit_1 as the primary conversion driver
    • •Scaling Strategy — Incremental 10–20% spend increases every 3–5 days to maintain algorithm stability
    • •Performance Monitoring — CPL trend analysis and efficiency management during scaling periods
    Prestige & Performance screenshot 1

    The Challenges

    1.Generating consistent lead flow in a competitive Brisbane automotive market
    2.Competing against dealership service centres and large franchise mechanics on Meta
    3.Scaling spend efficiently without disrupting Meta's learning algorithm
    4.Proving Meta Ads ROI for a local automotive service business

    Our Solution

    We built a video-led Meta Ads strategy focused on lead generation, scaling the best-performing creative while maintaining CPL efficiency.

    Video-Led Creative Strategy

    • •Identified video creative (PP_edit_1) as the primary conversion driver
    • •Concentrated budget on the highest-performing video ad
    • •Supporting static ads maintained reach while video drove lead volume
    • •Creative testing informed ongoing optimisation decisions

    Controlled Scaling

    • •Scaled ad spend incrementally — 10–20% every 3–5 days
    • •Maintained algorithm stability during growth periods
    • •Monitored CPL trends closely to identify efficiency thresholds
    • •Paused or reallocated budget to protect overall account efficiency
    Previous: Aussie Candle Supplies — SEONext: Australian Academy of Beauty, Dermal & Laser (AABT)

    Want Similar Results?

    Let's discuss how we can help your business achieve extraordinary growth.

    Get Started