Lone Star Marine AU
Multi-Channel Digital Marketing - Marine Equipment
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Lone Star Marine manufactures premium anchor winches and marine equipment in Australia. Their products are high-ticket, niche items sold to boating enthusiasts and commercial operators. Advertising marine equipment on social media requires overcoming the challenge of reaching a highly specific audience that doesn't naturally browse for anchor winches on Facebook and Instagram.
A full-service multi-channel strategy combining Meta Ads, Google Ads, and SEO generated consistent traffic and leads across all platforms, with social campaigns driving top-of-funnel awareness that fed into Google Ads conversion campaigns.
Multi-channel approach generated consistent traffic and leads across all platforms
Social campaigns drove top-of-funnel awareness that fed into Google Ads conversions
SEO efforts reinforced paid campaigns with organic authority for anchor winch terms
Cross-channel budget analysis allowed continuous optimisation across all three platforms
Platforms Used
- •Meta Ads Manager
- •Google Ads
- •Google Analytics
- •Semrush
Services Outline
- •Meta Ads Management - Awareness and remarketing campaigns targeting boating enthusiasts
- •Google Ads Management - Capturing high-intent search demand for anchor winches
- •SEO Strategy - Organic authority building for anchor winch product categories
- •Remarketing Campaigns - Re-targeting users who engaged with product pages and blog content
- •Monthly Reporting - Cross-channel budget analysis and optimisation recommendations
The Challenges
Our Solution
We built a full-funnel multi-channel strategy where Meta Ads drove awareness, Google Ads captured intent, and SEO reinforced organic authority.
Meta Ads - Awareness Layer
- •Awareness campaigns targeting boating enthusiasts and fishing communities
- •Remarketing campaigns targeting users who engaged with product and blog content
- •Social ads drove top-of-funnel awareness that fed into Google Ads conversion campaigns
- •Meta used strategically as awareness and remarketing - not direct response
Google Ads & SEO - Conversion Layer
- •Google Ads captured high-intent search demand for anchor winches and marine equipment
- •SEO built organic authority for anchor winch category pages and product terms
- •Monthly cross-channel reporting allowed continuous budget optimisation
- •Traffic quality maintained through aggressive negative keyword management
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