eCommerce / Marine Equipment

Lone Star Marine AU

Multi-Channel Digital Marketing - Marine Equipment

Lone Star Marine manufactures premium anchor winches and marine equipment in Australia. Their products are high-ticket, niche items sold to boating enthusiasts and commercial operators. Advertising marine equipment on social media requires overcoming the challenge of reaching a highly specific audience that doesn't naturally browse for anchor winches on Facebook and Instagram.

A full-service multi-channel strategy combining Meta Ads, Google Ads, and SEO generated consistent traffic and leads across all platforms, with social campaigns driving top-of-funnel awareness that fed into Google Ads conversion campaigns.

+Full Funnel

Multi-channel approach generated consistent traffic and leads across all platforms

+Awareness

Social campaigns drove top-of-funnel awareness that fed into Google Ads conversions

+Organic

SEO efforts reinforced paid campaigns with organic authority for anchor winch terms

+Monthly

Cross-channel budget analysis allowed continuous optimisation across all three platforms

Platforms Used

•Meta Ads Manager
•Google Ads
•Google Analytics
•Semrush

Services Outline

•Meta Ads Management - Awareness and remarketing campaigns targeting boating enthusiasts
•Google Ads Management - Capturing high-intent search demand for anchor winches
•SEO Strategy - Organic authority building for anchor winch product categories
•Remarketing Campaigns - Re-targeting users who engaged with product pages and blog content
•Monthly Reporting - Cross-channel budget analysis and optimisation recommendations

The Challenges

1.Reaching a highly specific niche audience (boating enthusiasts) on social media

2.Justifying Meta Ads spend for a product category not typically browsed on Facebook

3.Coordinating three separate channels (Meta, Google, SEO) without cannibalisation

4.Measuring attribution across a long consideration cycle for high-ticket marine equipment

Our Solution

We built a full-funnel multi-channel strategy where Meta Ads drove awareness, Google Ads captured intent, and SEO reinforced organic authority.

Meta Ads - Awareness Layer

•Awareness campaigns targeting boating enthusiasts and fishing communities
•Remarketing campaigns targeting users who engaged with product and blog content
•Social ads drove top-of-funnel awareness that fed into Google Ads conversion campaigns
•Meta used strategically as awareness and remarketing - not direct response

Google Ads & SEO - Conversion Layer

•Google Ads captured high-intent search demand for anchor winches and marine equipment
•SEO built organic authority for anchor winch category pages and product terms
•Monthly cross-channel reporting allowed continuous budget optimisation
•Traffic quality maintained through aggressive negative keyword management

Related Services

Explore the services behind this result for Lone Star Marine AU.

Meta Ads Google Ads SEO Conversion Rate Optimisation Technical SEO Link Building SEO Copywriting Landing Page Design

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