eCommerce / Marine Equipment

Lone Star Marine AU

Multi-Channel Digital Marketing — Marine Equipment

Lone Star Marine manufactures premium anchor winches and marine equipment in Australia. Their products are high-ticket, niche items sold to boating enthusiasts and commercial operators. Advertising marine equipment on social media requires overcoming the challenge of reaching a highly specific audience that doesn't naturally browse for anchor winches on Facebook and Instagram.

A full-service multi-channel strategy combining Meta Ads, Google Ads, and SEO generated consistent traffic and leads across all platforms, with social campaigns driving top-of-funnel awareness that fed into Google Ads conversion campaigns.

+Full Funnel

Multi-channel approach generated consistent traffic and leads across all platforms

+Awareness

Social campaigns drove top-of-funnel awareness that fed into Google Ads conversions

+Organic

SEO efforts reinforced paid campaigns with organic authority for anchor winch terms

+Monthly

Cross-channel budget analysis allowed continuous optimisation across all three platforms

Platforms Used

•Meta Ads Manager
•Google Ads
•Google Analytics
•Semrush

Services Outline

•Meta Ads Management — Awareness and remarketing campaigns targeting boating enthusiasts
•Google Ads Management — Capturing high-intent search demand for anchor winches
•SEO Strategy — Organic authority building for anchor winch product categories
•Remarketing Campaigns — Re-targeting users who engaged with product pages and blog content
•Monthly Reporting — Cross-channel budget analysis and optimisation recommendations

The Challenges

1.Reaching a highly specific niche audience (boating enthusiasts) on social media

2.Justifying Meta Ads spend for a product category not typically browsed on Facebook

3.Coordinating three separate channels (Meta, Google, SEO) without cannibalisation

4.Measuring attribution across a long consideration cycle for high-ticket marine equipment

Our Solution

We built a full-funnel multi-channel strategy where Meta Ads drove awareness, Google Ads captured intent, and SEO reinforced organic authority.

Meta Ads — Awareness Layer

•Awareness campaigns targeting boating enthusiasts and fishing communities
•Remarketing campaigns targeting users who engaged with product and blog content
•Social ads drove top-of-funnel awareness that fed into Google Ads conversion campaigns
•Meta used strategically as awareness and remarketing — not direct response

Google Ads & SEO — Conversion Layer

•Google Ads captured high-intent search demand for anchor winches and marine equipment
•SEO built organic authority for anchor winch category pages and product terms
•Monthly cross-channel reporting allowed continuous budget optimisation
•Traffic quality maintained through aggressive negative keyword management

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