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    Earthmoving Warehouse logoeCommerce / B2B Heavy Equipment

    Earthmoving Warehouse

    B2B Heavy Equipment on Social - Full-Funnel Growth

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    Earthmoving Warehouse case study hero image - B2B Heavy Equipment on Social - Full-Funnel Growth

    Earthmoving Warehouse sells industrial equipment - excavators, augers, rock breakers, and attachments - across Australia. Running social ads for B2B heavy equipment is notoriously difficult: long sales cycles, high price points, and a niche audience of tradespeople and contractors.

    +33%

    Organic SEO clicks grew 33% (8K → 10.7K) while paid channels maintained consistent lead flow

    +Full

    Full-service retainer (Meta + Google + SEO + Email) enabling cross-channel budget optimisation

    +Fortnightly

    Fortnightly reporting cadence enabling rapid optimisation and client alignment

    +Multi-Channel

    Cohesive multi-channel acquisition strategy across social, search, and organic

    Platforms Used

    • •Meta Ads Manager
    • •Google Ads
    • •Klaviyo
    • •Semrush

    Services Outline

    Earthmoving Warehouse screenshot 1

    The Challenges

    1.Establishing social ads as a viable channel for B2B heavy equipment with long sales cycles.
    2.Reaching a niche audience of tradespeople and contractors on social platforms.
    3.Coordinating multiple channels (Meta, Google, SEO, Email) under a full-service retainer.

    Our Solution

    We developed a social and creative strategy tailored to a B2B equipment audience, coordinating Meta Ads with Google Ads and SEO for a full-funnel approach.

    B2B Creative Strategy

    • •Ad copy focused on practical benefits: stock availability, expert support, and Australia-wide delivery.

    Category Campaigns

    • •Built campaigns around key product categories (augers, mini excavators, buckets) to capture category-level intent.

    Full-Funnel Integration

    • •Social drove awareness and remarketing while search captured high-intent buyers.

    Related Services

    Explore the services behind this result for Earthmoving Warehouse.

    Meta Ads Google Ads SEO Email Marketing Technical SEO Link Building SEO Copywriting Landing Page Design
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