eCommerce / B2B Heavy EquipmentEarthmoving Warehouse
B2B Heavy Equipment on Social - Full-Funnel Growth
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Earthmoving Warehouse sells industrial equipment - excavators, augers, rock breakers, and attachments - across Australia. Running social ads for B2B heavy equipment is notoriously difficult: long sales cycles, high price points, and a niche audience of tradespeople and contractors.
Organic SEO clicks grew 33% (8K → 10.7K) while paid channels maintained consistent lead flow
Full-service retainer (Meta + Google + SEO + Email) enabling cross-channel budget optimisation
Fortnightly reporting cadence enabling rapid optimisation and client alignment
Cohesive multi-channel acquisition strategy across social, search, and organic
Platforms Used
- •Meta Ads Manager
- •Google Ads
- •Klaviyo
- •Semrush
Services Outline
The Challenges
Our Solution
We developed a social and creative strategy tailored to a B2B equipment audience, coordinating Meta Ads with Google Ads and SEO for a full-funnel approach.
B2B Creative Strategy
- •Ad copy focused on practical benefits: stock availability, expert support, and Australia-wide delivery.
Category Campaigns
- •Built campaigns around key product categories (augers, mini excavators, buckets) to capture category-level intent.
Full-Funnel Integration
- •Social drove awareness and remarketing while search captured high-intent buyers.
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