Aussie Candle Supplies needed to scale their Meta Ads while maintaining profitability across a large product catalog including soy wax, fragrances, candle-making kits, and accessories. By combining catalog-driven retargeting with AI-powered creative testing, we turned them into one of the highest-performing Meta Ads accounts in our portfolio.
Purchases in a single month with a $2.87 cost per result
Generating nearly $70 in revenue for every $1 spent
AI static ads ROAS with an average order value of $294.18
Candle making kits achieved a standout 79.65 ROAS
Platforms Used
- •Meta Ads Manager
- •Shopify
- •Google Analytics
Services Outline
- •Meta Ads Management
- •Creative Strategy
- •Campaign Optimisation
The Challenges
Our Solution
We built a full-funnel Meta Ads structure with prospecting and retargeting campaigns, deployed catalog ads within retargeting to drive the largest share of purchase volume, and introduced AI-generated static creatives to test new creative formats at scale.
Full-Funnel Structure
- •Built prospecting and retargeting campaigns covering the entire customer journey.
Catalog Ads
- •Deployed catalog ads within retargeting to drive the largest share of purchase volume.
AI Creative Testing
- •Introduced AI-generated static creatives to test new creative formats at scale.
Continuous Optimisation
- •Optimised CPR and ROAS through audience refinement and budget reallocation toward best-performing campaigns.
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