eCommerce / Candle Making SuppliesAussie Candle Supplies - Google Ads
Google Ads Optimisation - 36+ ROAS at Scale
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Aussie Candle Supplies was running Google Ads alongside their Meta campaigns, but efficiency was slipping. Impressions were growing while conversions declined - a classic signal of broadened search term expansion and budget leakage into lower-intent auctions.
36.38 ROAS during the efficiency correction period - $36 for every $1 spent
1,844 conversions driving substantial revenue
Fragrances category saw a 13% conversion rate improvement with cost per conversion dropping to $1.12
Soy Wax category delivered the largest month-on-month growth at 15%
Ranking #1 organically Australia-wide on Google for 'candle making supplies'
Platforms Used
- •Google Ads
- •Google Shopping
- •Shopify
Services Outline
- •Google Ads Management
- •Shopping/PMax Optimisation
- •Search Term Refinement
The Challenges
Our Solution
We diagnosed the core issue as a conversion efficiency problem, pulled 30-day search term reports, removed non-converting queries, and isolated top-converting terms into exact match campaigns.
Search Term Hygiene
- •Pulled 30-day search term reports and removed all non-converting queries.
SKU Segmentation
- •Split top 20% revenue SKUs into their own dedicated campaign.
Budget Rebalancing
- •Rebalanced budget from inefficient prospecting toward proven revenue-driving campaigns.
Related Services
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