Education / Vocational Training

Australian Academy of Beauty, Dermal & Laser (AABT)

Google Ads - Multi-Campus Campaign Strategy

AABT operates beauty and dermal therapy courses across multiple Sydney campuses - CBD, North Strathfield, Bella Vista, and Rockdale. Each location serves a different demographic, and the client needed Google Ads to drive information evening sign-ups, phone calls, and online enrolments efficiently across all campuses.

Location-level campaign segmentation delivered 125 total conversions in October at $35.65 CPL across a $4,471 spend - with branded campaigns performing at an exceptional $18.13 cost per conversion.

+125

55 info evening form-fills, 46 calls, 22 online enrolments, 2 contact forms

+$35.65

$35.65 CPL on $4,471 total spend - efficient for multi-location education

+15.5%

Strong ad relevance across all campus campaigns

+$18.13

Branded campaign: 29.82% CTR, $1.16 CPC, $18.13 cost per conversion

+Sydney City

Sydney City was the top performer: 8.40% CVR at $38.10 CPA

Platforms Used

•Google Ads
•Google Search
•Call Tracking
•Location Targeting

Services Outline

•Google Ads Management - Separate campaigns per campus for precise budget control
•Branded Search - AABT-specific branded campaigns with exceptional CTR
•Location-Based Targeting - Campus-level campaigns aligned with local demographics
•Negative Keyword Expansion - Ongoing filtering of irrelevant and low-intent searches
•Performance Analysis - Top and bottom performer identification with budget reallocation

Australian Academy of Beauty, Dermal & Laser (AABT) screenshot 1

The Challenges

1.Managing campaign performance across 4 distinct Sydney campus locations

2.Driving information evening registrations, phone calls, and enrolments simultaneously

3.Identifying which campus locations convert efficiently vs. drain budget

4.Maintaining budget efficiency across a multi-campus account structure

Our Solution

We built separate campaigns per campus location, allowing precise budget control and clear identification of top-performing locations for investment.

Campus-Level Campaign Architecture

•Separate campaigns per campus: CBD, North Strathfield, Bella Vista, Rockdale
•Branded campaign for AABT-specific searches - exceptional CTR and low CPA
•Location-level performance tracking to identify top and bottom performers
•Budget flows to proven campus locations while underperformers are restructured

Conversion Tracking & Optimisation

•Tracked info evening form-fills, calls, online enrolments, and contact forms separately
•Ongoing negative keyword expansion to eliminate irrelevant searches
•Recommended testing short course promotions based on emerging search term data
•Monthly performance review with campus-level recommendations

Related Services

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