A major marketing strategy a lot of business owners have is trying to get their company name in Google search results, preferably with a good rank that can bring an influx of quality traffic.
If you have a search engine optimisation strategy ongoing, then you’re likely also doing some form of content marketing to leverage essential keywords you want to rank for.
Website design might be something that a lot of business owners underestimate, especially when they have to pay an extra cost for a professional designer. Treating web design as a simple thing you can do in-house, and skipping it just to save a few hundred dollars can be detrimental for your business.
If you are just now diving into the world of digital marketing, then it may feel like you are learning a new language. CPM, PPV, SEO, CMS, VTC are all acronyms that you need to get accustomed to and learn by heart.
When developing a marketing strategy, targeting the right audience is one of the most important, basic things to have in mind. Almost no business is destined to satisfy everyone, so don’t waste your time and money advertising for the people who would never buy your product or service.
If you are a business aiming to achieve a larger customer base or a blog owner who wants to reach more people, then digital marketing is probably a big part of your activity. From implementing SEO tactics to creating PPC ads, it’s a lot of work and dedication to keep your ship out of the […]
Good website design isn’t rocket science; as long as you keep some fundamental principles in mind, you can design effective websites. However, if you aren’t aware of these principles before you begin, you will almost certainly fall into one of the many common pitfalls that trip up inexperienced web designers. Below are some of the […]
Websites that are slow and sluggish aren’t any fun for anyone. They aren’t just technical failures; they won’t be able to build an appreciable audience. For businesses, an unresponsive website will reflect poorly on the brand as a whole. Existing customers will be disappointed by an ineffective website, while consumers you are trying to convert […]
One of the questions our clients ask all the time is: “How can we increase our organic traffic?” Most of them have heard of search engine optimisation (SEO) and know that it can help them rank higher in the search engine results pages (SERPs.) However, they don’t know what they need to do to get […]