SEO used to be very simple. All you needed was a live page, and enough keywords to address any possible user query, no matter if they were relevant to your content or not. Needless to say, these days it’s not so simple. Because Google and other search engines strive to give their users the best […]
Facebook has become one of the most popular platforms worldwide not just for consumers, but also companies and brands. Brands have taken advantage of Facebook by having their own page that they can promote through content marketing strategies or running paid advertisements while saving money on expensive ad agencies with smaller customer bases like Target […]
Google Ads (formerly known as Google AdWords) is a fantastic free platform provided by Google for advertisers who want to get their ads on one of the two Google networks: the Search Network and the Display Network. Advertising on Google gives you a high degree of control over how you choose to display your ads, […]
A website analysis is the practice of testing and reviewing a site’s performance concerning your search engine optimisation efforts. SEO is a long-term and ongoing strategy known for not showing immediate results, especially regarding business goals.
New web design trends are constantly emerging and many creative website designers can take advantage of the latest graphics, layout styles, fonts or media elements to produce attractive yet innovative websites. Website design is becoming more and more visual with the introduction of flat layouts, minimalistic designs that allow users to easily navigate. These websites […]
There are millions of people and businesses on Facebook. Being visible presents a significant challenge, but it doesn’t have to be imposing if you masterfully utilise the tools that are available for your business or brand. Facebook has 1.9 billion users every day and without a Call to Action button, your business will get lost […]
Digital marketing can get quite costly. Big companies with plenty of resources to spend generally operate on a “let’s do everything at the same time” model. They understand that the more visibility they get, the better chances they have to meet their goals and reach their target audiences. And often, more visibility means more resources, […]
Web design has come a long way since the beginning days of the internet, where a website was pretty much equal to a web page with some text on it.
Facebook advertising is hard. Not only do you have to target the right audience and create an enticing ad copy, but you also have to estimate the budget and determine the right time to post your ads. Understandably, business owners are looking for every possible hack that could help them maximise their return on investment. […]