Web design is an essential service in the modern, digital world. Business owners looking to take their activity online often need to consider building a website that could allow them to reach their target audience better.
Before we go into why Google Analytics and Google Ads should be linked first let’s have a look at what exactly they are: Google Analytics – is a program designed by Google that allows owners of webpages to track the traffic to their website and monitor certain things. Some code is applied to each webpage, […]
In responsive web design, the breaking point is the value at which the website’s content and design will adapt to provide the best user experience to the visitor.
Can a small business owner really make money on Facebook ads? The answer is yes! In this article, we’ll explore what it takes and whether or not you should invest in the platform for your marketing efforts. Facebook marketing is the most cost-efficient way to promote your product or service and reach a targeted audience. […]
At first glance, SEO and web design may seem like two different deals, and for the most part that’s true. But think of them as two distinct pieces of the same puzzle. One cannot necessarily exist without the other. You can’t have search engine optimisation get any meaningful results without also having a high-quality website […]
We’ve talked about long-tail keywords on multiple occasions here on our blog. And, understandably so. Long-tail keywords account for 70% of all internet searches. They are also easier to rank for, have higher conversion rates, and consequently, a higher return on investment (ROI.)
Imagine a situation where you have been getting leads from your AdWords campaign and your conversion rate has been constant for the past several months. Until one day, that same campaign that has been the lifeline of your business, providing you with the jobs you need to keep things running, suddenly stopped working. You leave […]
Google Analytics and Google Ads come with a wide variety of tools that allow you to track various information. That’s both good and bad. It’s good because you get an accurate description of how your ads are performing. But, at the same time, it can also be difficult to filter through all the noise and […]
Time is of the essence when it comes to successful internet marketing campaigns, and netting increased conversion. Internet users can’t stand to wait, not even a second. According to recent Google surveys, even a one-second increase in page load time can decrease website conversions by up to 20%. Offering a faster load time and better […]