Getting to the top of search engine results means optimising various factors that Google deems important. Some of them have to do with your website and are under your control – that’s on-page SEO. Others are factors outside of your web pages that you can’t influence completely – that’s off-page SEO.
The fact that SEO (search engine optimisation) takes a lot of time to show results isn’t news to anybody. Perhaps that’s why a lot of small business owners think that optimising their website can wait and focus at first on other digital marketing strategies that are more likely to bring in results fast.
Whenever we suggest an SEO audit for our clients, they give us a puzzled look. “But, that’s going to take ages!” they complain. And, that’s true. If you are a giant business whose site has been up for years, then an audit could take anywhere from a few days to a few weeks. But, if […]
If you need to build a new website or redesign an existing one, it’s best to hire a website designer to do the job. When choosing the digital marketing agency or freelancer to work with, two of the main things that you will discuss before the work starts are the budget and the timeline. You […]
Many laypeople and regular internet users assume that web designers handle every aspect of designing and building a website. This isn’t an unreasonable assumption, but it doesn’t reflect the reality of the situation. Sure, there are some types of websites that can be built and maintained by a single individual, but mid to large-sized businesses […]
Of the many principles that are crucial to modern web design, building responsive websites is one of the most important. Most web developers today are familiar with the term, but there are a lot of misunderstandings about what it means and how to achieve it. You might also be interested in WHAT DOES A RESPONSIVE […]
Social media platforms are no longer just means for people to keep in touch with their childhood friends and post updates of their lives. They are a billion-dollar business that have even re-shaped the way brands promote themselves.
Business owners now have to focus on a variety of digital marketing efforts to stay competitive in their respective fields. Local stores that rely on real-life visits can benefit from having a good online presence and trying to reach their target audiences through the web.