Our Latest Blogs

The world of online advertising is growing fiercer with every passing day. Of course, making sure that you connect with your audience and create ad campaigns that speak to their needs is paramount, but it’s not enough.

When it comes to search engine optimisation (SEO) a lot of businesses focus primarily on the technical aspects of it. They want to learn how to optimise their title and meta description to perfection, how to configure their robots.txt file, how to create a sitemap, or how to develop an internal linking that will help […]

Everyone talks about the importance of a good search engine optimisation strategy and how well it can support a business’s goals. After all, through this process, you are improving your landing page position in organic search results.  But, is it the only way to do that?

One of the questions our clients ask all the time is: “How can we increase our organic traffic?” Most of them have heard of search engine optimisation (SEO) and know that it can help them rank higher in the search engine results pages (SERPs.) However, they don’t know what they need to do to get […]

As the financial year winds down, it’s the perfect moment to position your business for exceptional success in 2024/2025. At Australian Internet Advertising (AIA), we’re offering exclusive End of Financial Year deals that you won’t want to miss. Whether you need to enhance your website’s SEO, revamp your site, or turbocharge your Google Ads or […]

“Design is not just how it look and feels, it’s also how it works.” (Steve Jobs) When building a website there are some fundamental key features that need to be adhered to. Key Features in Building a Website Keep it simple. The internet is all about convenience. Surfers do not want to have to think […]

With a massive audience, Facebook gives businesses great opportunities to connect with their prospective customers. Unfortunately, things aren’t as easy as they used to be.

Short Answer: Yes, the image file name matters for SEO. Google’s documentation recommends using short and descriptive file names and avoiding generic file names such as “IMG0045.jpg”. Every single pixel matters for SEO. Especially in cases where competition is above the roof, small bits like image file names can make a real-life difference. Continue reading […]

Sometimes, when two elements come together, they can create a lot of wonderful things. This is exactly the case of Google My Business and Google Ads (Adwords), where marketers can combine the two and truly boost their business’ profile. Yet we see so many of our clients thinking these two great features from Google don’t […]