There seems to be a lot of confusion about SEO and what it can do. One common misconception that a lot of small businesses make is assuming that if you use AdWords advertising, then your SEO ranking will automatically increase. Most of them believe that if you pour your money into a search engine’s advertising […]
Business owners now have to focus on a variety of digital marketing efforts to stay competitive in their respective fields. Local stores that rely on real-life visits can benefit from having a good online presence and trying to reach their target audiences through the web.
There is a heated debate among marketers about whether benchmarking conversion rates is actually effective. Their argument is quite solid: the average eCommerce conversion rate for an apparel online store will differ profoundly for those of a B2B website that target industrial clients. Looking at conversion rates alone won’t help you understand how your online […]
Google owns over 70% of market share …eating the Yahoo and Bing search engines for lunch. While crafting and launching an SEO strategy for your digital marketing efforts is always a good idea and should be a staple in your marketing arsenal, it takes time. Most businesses do not see first-page ranking results with SEO […]
Google Business Profile is a profile for local businesses that appears on the search engine results page and maps page. Setting up this profile is one of the best methods for local businesses to tap into nearby audiences. Previosuly known as a Google My Business Listing, it can appear in Google Search and Maps every […]
A framework is a standardised set of practices, criteria, and concepts designed to handle a specific issue. This can be used as a reference point to ensure all issues are handled in the same way and have the same outcome.
Advertising with Google can bring a lot of perks to your business’ doorstep. Google Adwords has the potential to bring a new audience to your site, boost brand awareness, and even help you convert more, so long as you properly set up the ads. As a leading Google Ads management agency, we have seen many […]
Google ads are a great way to get your site on the first page of searches and it only takes one click. They’re also low cost per click, which means you can afford them easily without breaking the bank. Still, there are plenty of naysayers who claim that paid ads will simply be ignored in […]
It doesn’t matter who your target audience is. Chances are, you can reach them on Facebook. Around 68% of all adults use Facebook, and 74% of Facebook users access the platform every day. If you want to grow your business and increase your market share, finding your target people on Facebook with Facebook advertising has […]