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Everyone wants higher open rates and higher conversion rates for their email marketing campaigns. But it can be difficult to understand how to get customers to open your email messages and convert – especially if you don’t have much experience with email marketing strategies, or you’re a small business owner trying to run your own […]

Email marketing is a good way to promote a company’s products or services. It is a marketing strategy that involves sending email messages to an already-owned email list, and thanks to modern tools, such campaigns can be easily set up, automated, and personalised for the people who receive them. Small businesses, in particular, have to […]

A Facebook pixel is a powerful way to help you measure the success of Facebook advertising on web pages outside of Facebook, and it lets you track the actions of people visiting your website from Facebook ads. But how can you tell if your website has a Facebook pixel? What does a pixel even do, […]

When it comes to internet marketing, the only rule is that rules don’t tend to stay in place for too long. As soon as you’re starting to get the hang of all this search engine optimisation stuff, Google tweaks its algorithm, and you’re back to the drawing board. But, no other topic is as debated […]

Google Adwords is one of the best tools marketers have in their arsenal to promote a business and manage ads. Most of us use it every day, yet even though it’s so linked with our lives, there are still a lot of elements to be discovered about it. We are talking here about the Adwords […]

It doesn’t matter who your target audience is. Chances are, you can reach them on Facebook. Around 68% of all adults use Facebook, and 74% of Facebook users access the platform every day. If you want to grow your business and increase your market share, finding your target people on Facebook with Facebook advertising has […]

When you are the owner of a small or medium business that operates at a local level, you know how important it is to put your brand on the map. No matter how popular you already are with the people in your area, investing time and effort in proper local SEO will help you get […]

Google Adwords is one of the most effective ways to promote your products or services to an audience, whether it’s tapping into new users, or retargeting those you already have. But, Google Ads are not to be viewed as an isolated marketing effort. They are part of a greater ecosystem of online advertising, which increases […]

If you are using online marketing to grow your business, then you probably know very well that it’s an industry that changes constantly and that you need to redefine and update your strategy regularly to keep up with the trends. But, among all these changes, one thing has remained constant: the importance that content marketing […]