If your website is not bringing you the conversions you were hoping for, you should perform an SEO analysis and see what could be improved for better results.
Have you ever seen the infomercial for the Ronco rotisserie oven? It’s quite entertaining. A chef throws all kinds of food into an oven, turns the dial, and then yells in excitement “Set it and forget it.” While this is certainly a convincing sales pitch, the same approach doesn’t work for your SEO strategy.
We’re the first to admit: SEO takes a lot of work. First, you need to lay a proper foundation and optimise your site for the search engines. But, your work doesn’t stop the moment you reach a top position in the search results. You need to constantly tweak and update your strategy if you want […]
Having a website can be extremely beneficial for your business, even if your activity is not carried online at all. Through an optimised website, you can find new clients, stay in touch with existing ones, make your brand known, and advertise for free.
Search engine optimisation (SEO) makes an appealing promise to any small business: optimise your website and you can put your products or services in front of a worldwide audience. And, who can say no to that?
Finding the right keyword is a crucial part of any search engine optimisation strategy. These are essentially, the search terms your potential target audience uses in their search engine queries in order to find the information they are looking for.
Everyone talks about the importance of a good search engine optimisation strategy and how well it can support a business’s goals. After all, through this process, you are improving your landing page position in organic search results. But, is it the only way to do that?
One of the most common questions we get from our clients when we suggest SEO is if it’s the right approach for their business. With the allure of social media marketing and the promise of fast results from pay per click advertising, a lot of them consider SEO too big of an effort to be […]
You probably know by now that Google is using over 200 ranking factors to decide what to rank at the top of the search engine results pages. Backlinko has done a great job at listing them in this amazing article. You may also know that you categorise these ranking signals into on-page SEO and off-page […]