Our Latest Blogs

When you think of online ads, you probably imagine the results that appear at the top of the search engine results page on which people click and get on a landing page. But, these ads can work in various ways. You can include photos, reviews, and even a phone number that prospects can access with […]

Online advertising is extremely competitive and you need to stand out in a way if you want your target audience to click on your ads and convert. Good as copy, an irresistible offer, and a relevant landing page are all standard procedure when it comes to good Google ads. Fortunately, the search engine giant also […]

Your Google Ads campaigns are up and running and already bringing in some results. You did a good job at selecting the right keywords and your copy is compelling enough that people are clicking on your ads. If this is your first time launching a Google Ads campaign, then you may be extremely excited to […]

You may think that if you are running a small local business, then online advertising is not for you. The latest Google studies paint an entirely different picture. According to their survey, 76% of people who perform location-based searches visit a store within a day. Moreover, 28% of them actually purchase a product too. Location-based […]

Picture this: You are reading an interesting article when all of a sudden a huge pop-up ad appears asking you to sign up for a newsletter. Or you are watching a funny video when the clip is abruptly interrupted by an ad for a certain product or service.

Google Webmaster Tools, currently known as Google Search Console, has been for years one of the most helpful SEO tools for web owners, marketers, and SEOs, along with Google Analytics. Its features allow you to access crucial data for optimising your website and making it rank high in Google search results. It provides valuable insight […]

If you’ve just gotten started with your content marketing, then you probably want to attract a lot of visitors to your website to read your blogs and learn about your products or services.  And, you may think that targeting head keywords is the way to go since they tend to have a higher search volume.

  SEO, social media, and paid advertising are the three most effective ways you can promote a brand online. If someone were to summarise the role of SEO for website owners, marketers, bloggers or businesses, they might tend to focus on traditional SEO, like how to write a good meta description or be efficient at […]

We’ve talked about long-tail keywords on multiple occasions here on our blog. And, understandably so. Long-tail keywords account for 70% of all internet searches. They are also easier to rank for, have higher conversion rates, and consequently, a higher return on investment (ROI.)