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With 2.45 billion monthly users, Facebook is perhaps the most appealing advertising platform for both small and big business owners. Not only that it has a massive audience, but its demographic is quite diverse too. If you think that advertising on Facebook works only if your prospects are Millennials and Gen Xers, then you should […]

With a massive audience, Facebook gives businesses great opportunities to connect with their prospective customers. Unfortunately, things aren’t as easy as they used to be.

Social media advertising was projected to drive over 23 billion phone calls and 72 billion dollars in advertising revenue in 2020. In a global digital advertising market worth $92.9 billion, social media advertising is the second largest after e-commerce advertising championed by Amazon.

Google Webmaster Tools, currently known as the Google Search Console, is a free tool designed to help you implement on-page SEO tactics with easy to understand audit and editing features. While it might seem too technical for SEO beginners, it’s a fantastic way to learn SEO by starting with the basics and gradually unraveling its […]

You may have heard by now that Google uses more than 200 ranking factors to determine which pages should be shown as first results when a user inputs a query. From the value of the content to the links you get from other websites in your industry, SEO has been focusing a lot on quality […]

One of the most basic metrics provided by Google Analytics when reporting on your paid advertising campaigns is the number of impressions. We will further explore what this metric means and how it can help your marketing strategy.

Tracking the progress of your ads prevents you from throwing your marketing money out the window. Measuring the performance of your online paid advertising campaigns should be a routine task, and you should make a habit of checking the stats regularly and make any necessary changes. If you are using banner ads and want to […]

It doesn’t matter if you are an experienced marketer or a novice. The moment you launch a pay-per-click (PPC) campaign can be nerve-wracking. You have the opportunity to reach the people who are specifically looking for the type of product or service you are selling. Moreover, the people who click on your ads are 50% […]

Google Adwords, presently known as Google Ads, is one of the most popular forms of paid advertising for businesses with an online presence. Easy to use by beginners and versatile enough to handle ads campaigns made by professional digital marketers, Google Ads is a must-have in your marketing toolbox.