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Facebook ads are a great way to promote your business and drive potential customers to your website, as it offers a massive reach potential. Facebook has over 1.73 billion daily users at the moment, making it a major source of sales leads, brand awareness, and visibility. Using Facebook advertising enables you to reach targeted audiences […]

Optimising a website for search engines is an important part of the digital marketing strategy for any business with an online presence. Your SEO efforts are going to dictate whether your website gets the visitors you are targeting or not. No matter how good your products and services are, it will be very hard to […]

It doesn’t matter if you are an experienced marketer or a novice. The moment you launch a pay-per-click (PPC) campaign can be nerve-wracking. You have the opportunity to reach the people who are specifically looking for the type of product or service you are selling. Moreover, the people who click on your ads are 50% […]

Wondering about the top web design trend for 2020? Web design trends come and go, so over the years, there can be quite a bit of variation. In this blog, we’ll take a look at what’s trending in web design. Read on to ensure you’re updated on the latest website design trends, and that you […]

Your Facebook ad campaigns will generate a plethora of data, but most people tend to focus just on 1-2 metrics they think mean the most. Some of these metrics can be seen right on the post: the number of likes, comments, shares. High numbers in all of them equal a high engagement, which makes the […]

When it comes to driving high-quality organic traffic to a website, nothing beats an SEO strategy that takes your website to the top of the search engine results page. Many business owners know about the importance of having comprehensive SEO tactics in place, but it’s much easier to know what to do when you also […]

With a Google AdWords campaign, the sale may not end once the ad is clicked. In some instances, the targeted ad was only the first step in the customer journey, ultimately leading them down a path that includes an offline conversion. Up to 80% of online shoppers buy lower-cost, smaller items, while only 40% of […]

As an online retailer or service provider, you surely have some strategies in place to attract new customers, keep the ones you have and, ultimately, increase your revenue. There’s no need to explain why investing in digital marketing is so useful for your business, but maybe we can get into an important indicator that can […]

It’s 2020, and most business owners understand the importance of search engine optimisation (SEO) and can grasp some of its basic concepts. But, what most still get wrong is thinking that SEO still relies on creating content around a few keywords. That’s not the case at all. Nowadays, an SEO strategy refers to the process […]