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24% of Facebook pages are on the platform to advertise. It’s no wonder that Facebook advertising has become an integral cog in the machine of modern digital marketing. If you’re new to Facebook advertising, you may be wondering what Facebook instant experience ads are. Facebook offers advertisers a selection of different ad formats within the […]

When it comes to search engine optimisation (SEO), marketers tend to throw it around like the single most crucial aspect of a digital marketing strategy. If you don’t optimise your site, then any attempt to promote your business and get traffic to your website might take a hit. But is it really true? The short […]

Google Tag Manager (GTM) is a powerful tag management system that allows you to quickly and easily update measurement codes and related code snippets or tags on your website or mobile app. Whether you are looking to deploy Google Analytics, Google Ads, or integrate other marketing platforms, mastering GTM can enhance your digital marketing and […]

Have you been wondering why your Facebook ad isn’t getting any impressions? Facebook advertising may be one of the most effective ways of building your brand awareness on social media. But the process for creating and launching effective ads isn’t full-proof. The average small business will spend two thousand dollars per month on Facebook. But […]

Reports show that small businesses spend between $9,000 and $10,000 on Google ads per month. That’s a lot of money to afford to make costly mistakes. And, yet, we see it all the time with our clients.

Geo-targeting refers to targeting a certain audience based on their location, or a specific area you choose depending on your campaign goals. Location targeting is an extremely powerful option for many marketers who need a specific type of audience localised in the same place. While Google Ads campaigns are a good place to create ads […]

Viral marketing refers to certain efforts a business can make to attract the attention of a large audience in such a way that people start to share content on their profiles.

Your Google Ads campaigns are up and running and already bringing in some results. You did a good job at selecting the right keywords and your copy is compelling enough that people are clicking on your ads. If this is your first time launching a Google Ads campaign, then you may be extremely excited to […]

Websites that are slow and sluggish aren’t any fun for anyone. They aren’t just technical failures; they won’t be able to build an appreciable audience. For businesses, an unresponsive website will reflect poorly on the brand as a whole. Existing customers will be disappointed by an ineffective website, while consumers you are trying to convert […]