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A Google Ad’s Quality Score is calculated based on three variables: landing page experience, ad relevance, and expected click-through-rate.

If you run ads on Facebook, you may have heard of the Facebook Business Manager, and you may be wondering if this tool from Facebook is right for you. Should you create a Facebook Business Manager account? Is it really that useful? And how do you even get started? In this guide from Australian Internet […]

So, you’re wondering how does Google Ads work for B2B? You’re not alone. Having the correct plan and knowledge, it can be a formidable force in your advertising toolbox. “If I just create great content or products, my target audience will naturally find me”, some might say. But let’s face reality – it isn’t that […]

According to an Ahrefs report, around 90.63% of the content available online gets no traffic whatsoever. The volume of content you can find online is growing with each year because, well, marketers and business owners have been repeatedly told that content is king and that high-quality content is one of the best ways to increase […]

When it comes to search engine optimisation, even just navigating the terminology can be a bit complicated for newcomers. The process of improving a website’s search engine ranking is filled with many different measures that range from those that can be addressed in just a few minutes to other, long-term efforts that require more time […]

Ad retargeting is a key concept in digital marketing, and is a great way to boost the success of a Facebook advertisement, Google ad, or any other ad on social media or the internet. In ad retargeting, you can serve an ad up to a specific audience – such as a person who has visited […]

Tracking the progress of your ads prevents you from throwing your marketing money out the window. Measuring the performance of your online paid advertising campaigns should be a routine task, and you should make a habit of checking the stats regularly and make any necessary changes. If you are using banner ads and want to […]

As an online retailer or service provider, you surely have some strategies in place to attract new customers, keep the ones you have and, ultimately, increase your revenue. There’s no need to explain why investing in digital marketing is so useful for your business, but maybe we can get into an important indicator that can […]

How many times have you gone to a business website and been ready to buy right then and there? Internet marketing is kind of like dating. When you meet someone for the first time, you aren’t ready to marry them yet. Consumer surveys have found that around 90% of website visitors are not prepared to […]