Our Latest Blogs

One of the biggest nightmares for SEO specialists is getting de-indexed by Google, or accidentally de-indexing their site themselves. The consequences of such a mistake can stretch over a long period of time. And, if we are talking about websites that generate revenue, this is a big blow to the business flow. Let’s see what […]

Google AdWords is one of the most effective PPC advertising platforms available to small businesses. No matter what your marketing budget, Google Ads is worth the investment. AdWords can give you one of the best ROIs, and there are numerous ad formats, targeting, and segmentation features you can take advantage of.

As digital marketers, we’re obsessed with keeping control of our advertising budget. We spend hours optimising everything we do so that the results justify the money we put into our campaigns, including our Facebook ads. When it was announced that Facebook is introducing a new bidding option for its Facebook advertising services, it’s fair to […]

Social media platforms are no longer just means for people to keep in touch with their childhood friends and post updates of their lives. They are a billion-dollar business that have even re-shaped the way brands promote themselves.

In January 2018, mobile users amounted to a whopping 3.7 billion unique users globally. And that’s only to give you an idea of how common the use of mobile devices is.

We bet we can guess how your Facebook ad campaign is performing. You have a great strategy in place, and the content and copy are great too. The audience is all targeted to the T. But, in spite of your efforts, you’re ads aren’t delivering and you can’t seem to see any boost in impressions […]

While Search Network ads are likely the most known ad types you can run on Google, if you’re ever ready to break from the pack then you may consider running ads on Google Display Network. It’s a group of around 2 million sites that can reach an estimated 90% of internet users. Running a display […]

When it comes to search engine advertising, pay-per-click (PPC) is perhaps one of the most effective ways of putting your business in front of the right audience and getting qualified traffic. Sure, SEO, content marketing, and other search marketing techniques are still necessary, but most of them take time to show results. PPC advertising, on […]

If your business operates locally or needs to get more local traffic to its site, then local SEO strategies are the way to go. Apart from the ‘technical SEO’ which improves user experience (such as optimising page load speed, or making sure your site performs better on mobile searches), local SEO differs a bit from […]