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If you use Google Ads for your marketing campaigns, you already know that the platform provides a wide range of tools that can help you track the activity on your website. One of the most efficient tools to include in your Google Ads strategy is the use of UTM parameters in your hyperlinks. We will […]

Technical aspects of SEO are often overlooked by business owners, as they simply lack the time or expertise to tweak their SEO in every detail. But technical factors can often make or break your ranking if you misunderstand, misuse them or simply ignore them. 301 redirects are really simple at a first glance: they just […]

If you want your business to prevail in the digital age, then you must focus the bulk of your activities on online marketing. That is a fact, and you know it. Sure, some traditional advertising methods may still be effective, especially if you are a local business and want to drive some foot traffic. But, […]

Facebook offers one of the most effective social network advertising platforms in the world. It’s one of the largest social media kingpins and is an excellent tool to get started with lead generation, building branding awareness, and increasing sales and conversion. With Facebook advertising, any sized business with a marketing budget set aside can get […]

Let us ask you this: Are you happy with your conversion rates? One report found that only about 22% of businesses are happy with their conversion rates and are looking for ways to increase them. It makes sense to focus on conversions. After all, if you are not turning visitors into customers at a higher […]

Google ads are one of the most valuable tools marketers and business owners have in their arsenal. To bring your products or services into an audience that would be interested, there’s no better option than creating a Google Ad campaign!

If you have a search engine optimisation strategy ongoing, then you’re likely also doing some form of content marketing to leverage essential keywords you want to rank for.

When you are the owner of a small or medium business that operates at a local level, you know how important it is to put your brand on the map. No matter how popular you already are with the people in your area, investing time and effort in proper local SEO will help you get […]

AdWords is one of the best places for PPC advertising. However, the trouble is that a lot of businesses are not using this platform to its full potential. It’s easy to determine your performance by taking a look at your Google Ads score. Low-quality scores can destroy your bottom line, producing performances that are way […]