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Search engine optimisation (SEO) has come a long way since its inception. Long gone are the days when stuffing your content with keywords and buying links were acceptable practices that even SEO companies used. Nowadays, search engines have become highly sophisticated, and the requisite for ranking high in search results has changed dramatically. But, in […]

Google ads are a great way to get your site on the first page of searches and it only takes one click. They’re also low cost per click, which means you can afford them easily without breaking the bank. Still, there are plenty of naysayers who claim that paid ads will simply be ignored in […]

Shopify is currently the leading eCommerce platform builder out there, with over 500,000 active stores that collectively drive billions in sales annually. The platform allows you to create and set up a fully functional eCommerce business in the fraction of the time it would take for a web developer to do from scratch. It provides […]

New web design trends are constantly emerging and many creative website designers can take advantage of the latest graphics, layout styles, fonts or media elements to produce attractive yet innovative websites. Website design is becoming more and more visual with the introduction of flat layouts, minimalistic designs that allow users to easily navigate. These websites […]

The efforts that go into running successful ad campaigns can sometimes take a lot of marketers and business owners, and there are some instances where the results are nowhere near what you’d want. You pay for the ad to get users to see your pages for products and services with the hope they’d then act […]

If you’re an eCommerce entrepreneur and you’re interested in adding Facebook Ads to your digital marketing strategy, you’re making a great choice. Whether you want to appeal to new customers or sell more items to existing customers, Facebook campaigns are an ideal tool. But how can you get started, target people who are interested in […]

If you are a business aiming to achieve a larger customer base or a blog owner who wants to reach more people, then digital marketing is probably a big part of your activity. From implementing SEO tactics to creating PPC ads, it’s a lot of work and dedication to keep your ship out of the […]

Things can get a bit tricky when it comes to online marketing. You have SEM, SEO, and PPC and other abbreviations that could leave any newcomer scratching his head trying to make sense of it all.

With Facebook advertising, your business can reach more people than ever before. If you’re not sure whether it’s worth the investment or have any questions about how to get started with this new form of digital marketing for businesses like yours – join us as we explore some reasons why using Facebook is so effective. […]