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The fact that SEO (search engine optimisation) takes a lot of time to show results isn’t news to anybody. Perhaps that’s why a lot of small business owners think that optimising their website can wait and focus at first on other digital marketing strategies that are more likely to bring in results fast.

Love it or hate it, you cannot deny the enormous impact Facebook has had on our lives. From a social network designed to help people connect, it turned into one of the biggest advertising platforms out there. Facebook’s CEO Mark Zuckerberg himself talked about how the platform’s primary business model now is to sell ads.

When it comes to search engine optimisation (SEO) a lot of businesses focus primarily on the technical aspects of it. They want to learn how to optimise their title and meta description to perfection, how to configure their robots.txt file, how to create a sitemap, or how to develop an internal linking that will help […]

Internet marketing efforts. Unfortunately, this magic tool doesn’t exist – not in this form, at least. But, that doesn’t mean that you can’t study your customer behaviour and predict what they are likely to do next based on the patterns you’ve identified. Read on to learn more. Discovery You may not have a magic ball, but you […]

Google advertising is an excellent tool for promoting and growing your business. Reports show that advertisers get back $2 for each $1 invested, which is a pretty advantageous return on investment. But, here’s the thing: Google advertising can also cost you a lot of time and resources if you don’t know how to set it correctly. Here’s everything you […]

After months of hard work, your website is up and running and it looks exactly how you envisioned it. That’s great, but now you need to make sure that others will find your website too and access the quality information you share there. Adding your site to Google Search Console (formerly known as Google Webmaster […]

One of the most common of all marketing strategies is the search engine optimisation strategy. Regardless of the business profile, industry, or even the types of products or services it has, increasing the website rank on the search engine result pages is an effort worth investing in. But, SEO is widely regarded as an organic […]

There are a lot of video specs you can play with when creating a Facebook native video ad campaign, from resolution to aspect ratio, file size, and more. But one of the most important is the length of your Facebook video ads. Obviously, you don’t want to bore your customers – social media users have […]

What do you aim for when you’re building a website for your brand, business, or personal use? Of course, you want people to find your site, navigate it, and take action, whether it’s subscribing to your blog or buying your products. And, for that to happen, one of the first things you should have in […]