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Search engine optimisation is the process of improving a website in hopes of getting a higher rank in the search engine result pages. Business owners and marketers know this is not an easy thing to achieve, and it can often take months for a good SEO strategy to show its effects. But how do you […]

Search engine optimisation (SEO) has been long seen as a must-do for business owners with a website, or even for physical stores that want to attract customers to their brick and mortar location. But SEO is not all fun and games, and it often gives business owners a lot of headaches. SEO for businesses is […]

Over 1 billion people log onto Facebook every day. As one of the largest social media platforms in the world, Facebook has grown from its humble origins as a way for college students to connect into one of the premier online advertising platforms.

Search engine optimisation. Not only that it’s easier to optimise content when you understand the intent of your target audience, but you also ensure that you’ll attract the right crowd to your site. With that in mind, here’s how to optimise your content for user intent. First Thing First: What Is User Intent? User intent is […]

Responsive search ads allow advertisers to create ads that adapt to show more text to their target audiences. Through them, you can enter multiple headlines and descriptions. Google Ads will test different combinations to actually learn which combination brings with it the best results. Google’s responsive search ads have the potential to improve your campaign […]

This is not a secret anymore. If you want to grow your online business, then you need to focus a bulk of your efforts on search engine optimisation (SEO.) By improving your site’s ranking for the most relevant keywords in your industry, you can drive more traffic to your website and ultimately generate more conversions. […]

Ad retargeting is a key concept in digital marketing, and is a great way to boost the success of a Facebook advertisement, Google ad, or any other ad on social media or the internet. In ad retargeting, you can serve an ad up to a specific audience – such as a person who has visited […]

One of the most common of all marketing strategies is the search engine optimisation strategy. Regardless of the business profile, industry, or even the types of products or services it has, increasing the website rank on the search engine result pages is an effort worth investing in. But, SEO is widely regarded as an organic […]

You may have heard by now that Google uses more than 200 ranking factors to determine which pages should be shown as first results when a user inputs a query. From the value of the content to the links you get from other websites in your industry, SEO has been focusing a lot on quality […]