When it comes to advertising, you ideally want a sure-fire way to reach the right people that would respond positively to what you’re offering. Well, if we’re talking Google Ads, this may very well be possible with something called price extensions. If you’re interested in finding out more about price extensions and how they can […]
If you’re looking to grow your small business in 2021, do you really need to focus on email marketing campaigns? Haven’t tools like Facebook Ads and Google Ads made email marketing obsolete? The answer is “no!” Email marketing remains extremely effective in 2021 – both for small businesses and enterprise companies of all sizes. Email […]
For small businesses, every dollar that they put into their digital marketing counts. And, with so many ways of reaching your ideal audience, you may be asking yourself: should you advertise on Facebook? Facebook is a giant platform, there are no questions about it. It has 2.74 billion monthly active users and it’s the world’s […]
An online portfolio is a good way to put your work out and attract potential clients. But, after you’re done with the site and you’ve uploaded your work, how do you get closer to your target audience?
Google AdWords is one of the most effective PPC advertising platforms available to small businesses. No matter what your marketing budget, Google Ads is worth the investment. AdWords can give you one of the best ROIs, and there are numerous ad formats, targeting, and segmentation features you can take advantage of.
If you need to build a new website or redesign an existing one, it’s best to hire a website designer to do the job. When choosing the digital marketing agency or freelancer to work with, two of the main things that you will discuss before the work starts are the budget and the timeline. You […]
Whether social media affects SEO has been a long-debated subject in digital marketing. Back in 2014, Matt Cutts stated that social signals, such as the number of likes or followers a brand has on social media, do not influence a website’s SEO or rankings.
Here’s the thing: if you set it correctly, pay-per-click advertising can generate a nice return on your investment. It doesn’t matter if you have the marketing budget of Coca-Cola or if you’re just investing a few hundreds of dollars every month. You can increase your bottom line with the right strategy. But, not knowing your […]
Owning an online business is tempting in today’s socio-economic context, but the vast market and the fact that you are not in touch directly with your audience can intimidate you. It’s absolutely normal to be reluctant about putting your savings in an online business, especially if you’re new to the digital business environment. One of […]