Our Latest Blogs

Here’s the honest truth about how useful is Google’s reverse image search: A lot of folks reckon that simply having a great product or service is enough. They think, “if I’ve got something good on offer, people will naturally find me”. If only it were that straightforward… To be successful in leveraging digital tools for […]

The SEO tools provided by Google are invaluable to any marketer and website owner. They can help you analyse the effectiveness of your efforts, report and set up your marketing campaigns, implement your SEO strategies, and check your website’s performance.

2020 has come and gone, and it heralded big changes in the world of eCommerce. The spread of the COVID-19 coronavirus led to a huge rise in online shopping – and brick and mortar stores in many parts of the world suffered major losses. As more people stay at home and work from home, what […]

Do you know how you can get the most out of your pay-per-click ad campaigns? Well, yes, you need to have a good understanding of how PPC campaigns work, your target audience’s searching and clicking behaviours, and do proper keyword research, but that’s not enough to set a successful campaign. You also need a suite […]

They say “email is king,” but they should probably give the crown to Google. Thanks to Google’s flagship digital advertising enterprise, Google AdWords, an entire industry has been created. Keyword phrases like “AdWords consultant” go for more than 30 dollars per click for a reason, and it’s because so many people are using AdWords. It’s […]

When it comes to online marketing, there a few services that can give you such a sizable advertising edge as AdWords can. And even if most businesses have an active AdWords account for their paid marketing efforts, it’s effortless to find examples of advertisers not using it at its full potential. You might also be […]

Whether you are the owner of a small business, a blogger looking to monetise their content, or a marketing specialist wanting to learn more about SEO, the beginner’s guide below can help you start off on the right foot with Google. For something that has been around for around three decades, SEO is surprisingly misunderstood […]

Google has recently made changes to the way ads are displayed in Google Maps. Google Maps is no longer considered a search partner and has been incorporated into the Google search network. This means that if  your account is set to Google Search Partners then your ads may no longer be eligible to be displayed in […]

Google Adwords is one of the best tools marketers have in their arsenal to promote a business and manage ads. Most of us use it every day, yet even though it’s so linked with our lives, there are still a lot of elements to be discovered about it. We are talking here about the Adwords […]