Our Latest Blogs

Short Answer: Yes, the image file name matters for SEO. Google’s documentation recommends using short and descriptive file names and avoiding generic file names such as “IMG0045.jpg”. Every single pixel matters for SEO. Especially in cases where competition is above the roof, small bits like image file names can make a real-life difference. Continue reading […]

Google AdWords houses the most significant market share of PPC campaigns, raking in over 40% of global revenue. Businesses big and small, exclusively online or offline can all benefit from a professional Google Adwords campaign. Across industries, the return on investment for AdWords campaigns is nearly 200%. But PPC campaigns require a lot of monitoring […]

Did you know that 81% of consumers perform online research before making a purchase? 60% of them use a search engine to find out more about the products and services they are interested in. If you are relying on Google to bring people on your website, then this might be great news for you. However, […]

When Google announced that page speed was officially a landing page ranking factor back in 2018, marketers knew the game was changing. From then, it wasn’t just about making sure your content was relevant to the search queries or having pretty website designs to greet the users anymore. Quality was also reflected in this very […]

Google owns over 70% of market share …eating the Yahoo and Bing search engines for lunch. While crafting and launching an SEO strategy for your digital marketing efforts is always a good idea and should be a staple in your marketing arsenal, it takes time. Most businesses do not see first-page ranking results with SEO […]

If you’re looking to build a website for your company, finding a decent template is a great place to start. It facilitates the process greatly and depending on what type of builder you use, you can have a fully functional website in a matter of hours, with all the essentials.

If you have any idea what the title of this blog even means then you are already on the right track in improving the performance of your online marketing campaign. A lot of business owners have a very limited understanding of the different types of internet advertising available to them. No doubt when approaching internet […]

Content marketing has been compared with the Wild West many times, and we have to admit it’s a really spot-on description. The rules of the game are constantly changing and as a content marketer you need to control and optimise several factors to achieve your goals. Content marketing is a complex system of strategies and […]

It doesn’t matter who your target audience is. Chances are, you can reach them on Facebook. Around 68% of all adults use Facebook, and 74% of Facebook users access the platform every day. If you want to grow your business and increase your market share, finding your target people on Facebook with Facebook advertising has […]