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If you’re looking to grow your small business in 2021, do you really need to focus on email marketing campaigns? Haven’t tools like Facebook Ads and Google Ads made email marketing obsolete? The answer is “no!” Email marketing remains extremely effective in 2021 – both for small businesses and enterprise companies of all sizes. Email […]

People go online for all sorts of reasons: to find information, purchase products or services, get directions, connect with others in their community, and so on. The words that they type in the search box are one of the most important parts of a search engine optimisation strategy. But, more often than not, marketers get […]

Google Ads shopping campaigns make up a large portion of many eCommerce businesses PPC marketing budgets and website traffic. For many, an effective Google AdWords shopping campaign contributes to a large part of their revenue. But for a lot of digital marketing managers, the range of options, importance, and effectiveness of the different Google campaign […]

Navigating through all the options Google Ads are giving you can be intimidating, but as you learn about each feature, metric, and type of report it offers, online marketing becomes a beautiful string of logical decisions, data-based improvements, and actionable results.

Organising an event is hard work. It requires months of planning and preparation. Each piece has to fit perfectly together so that everyone is pleased and the event is a success. Take one piece out, and everything will crumble before your eyes. But, between the logistics of the event, managing guests and attendees, and making […]

Short answer: Yes, you can advertise on Facebook without a Facebook page. All you need is your email address and payment details. Please visit Facebook Business Manager to get started.  Facebook is the world’s largest social media giant, and over 2.7 billion people in the world use Facebook to connect with family and friends […]

Anytime you prepare to produce a piece of digital content, whether that’s a blog post or an advertisement from your Google ads account, you should consult a list of keywords to ensure that you’re optimising your content as much as possible. Choosing the right keyword text can feel a little like throwing darts at a […]

SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) can sometimes be confusing terms, and it’s not uncommon for people to use them interchangeably. It’s most likely why a lot of people don’t even believe there is a difference between the two. But that’s not the case, not by a long shot.

Wix is a popular website builder, and while the service itself answers most website building problems, if you have an online store you may be considering migrating to a Shopify Website. Because as it stands. Shopify is the world’s leading eCommerce platform builders, with solutions specifically designed to help people create and manage an online […]