The click-through rate is one of the major metrics many businesses track. This rate is also some of the most difficult ones to improve across the board, which is why most brands, even ones high on top of their game, focus considerable resources on click-through rate optimisation. But before you shoot for higher CTR, it’s […]
Whether you want a change of career and are interested in becoming a web designer, or you just want to learn some of the basics about web design in your free time, it’s never been easier to learn web design online. With some free or low-cost online resources and web design courses, you can learn […]
Everyone loves a good, appropriate GIF when words fail. While they are famous as a hard-to-pronounce staple of the internet, straddling the nebulous space between image and video, you can now use GIFs as Facebook ads. Rejoice, digital marketers everywhere! Facebook ads just got a whole lot more interesting. At Australian Internet Advertising, we’ve helped […]
You pour your heart out to create ads that make your audience tick. Your ad copy is par excellence and the CTA is a work of art. But, how much attention are you paying to the placement of your ads on the Google Display Network? Are the websites they are showing up on relevant to […]
search engine optimisation, but marketers are waiting with bated breath for the day machines will take over. Is such a scenario possible? Or is machine learning just a better way to understanding and meeting users’ needs?
If you run ads on Facebook, you may have heard of the Facebook Business Manager, and you may be wondering if this tool from Facebook is right for you. Should you create a Facebook Business Manager account? Is it really that useful? And how do you even get started? In this guide from Australian Internet […]
Whenever we suggest an SEO audit for our clients, they give us a puzzled look. “But, that’s going to take ages!” they complain. And, that’s true. If you are a giant business whose site has been up for years, then an audit could take anywhere from a few days to a few weeks. But, if […]
Have you been wondering why your Facebook ad isn’t getting any impressions? Facebook advertising may be one of the most effective ways of building your brand awareness on social media. But the process for creating and launching effective ads isn’t full-proof. The average small business will spend two thousand dollars per month on Facebook. But […]