Social media is one of the most powerful tools eCommerce entrepreneurs have access to today. Around 80% of Americans used some kind of social media in 2019, and 76% of social media users have purchased products they’ve seen in social media ads. How can you take advantage of the rise in social media? With social […]
So, you’re wondering: should you run search ads for your branded keywords? It’s a common question that marketers grapple with. After all, these are terms associated directly with your brand – surely organic results should be enough? Facing facts, digital marketing isn’t ever a piece of cake. You might believe that if you create an […]
With Facebook advertising, your business can reach more people than ever before. If you’re not sure whether it’s worth the investment or have any questions about how to get started with this new form of digital marketing for businesses like yours – join us as we explore some reasons why using Facebook is so effective. […]
Remarketing, or retargeting, is the act of showing online advertisements to targeted leads who’ve already visited your site. The Google Display Network (GDN) has some of the broadest reach of the PPC advertising networks, showing targeted ads over 30 billion times per day. With an integrated remarketing strategy, your business can potentially get in front […]
When Google released its AdWords service back in 2001, it changed the world of digital marketing forever. The platform has been updated quite a few times along the way, aiming to provide marketers and advertisers with a more comprehensive method of promoting their products in search results.
From the very beginning, Google Ads has been a popular marketing tool for businesses of all sizes. But what do you know about it? Maybe there are some things that could make your campaigns more effective and less stressful.
A good chunk of the lives of those working in digital marketing is spent trying to get as close to their target audience as they can. That often means looking at the biggest trends and hopping on right away. One of these trends nowadays is Facebook Messenger, a new social media app which currently has […]
Whether you’re running a dropshipping business or a traditional shop, you may be interested in selling high ticket items. Lots of people think that selling expensive products can lead to high profit margins, and a million-dollar business. And this is definitely true if you manage to start a successful business. Big sales mean big results! […]
It’s 2018, and many so-called experts are quick to proclaim the death of SEO. Yes, just like last year and the year before, people continue to question the longevity and efficacy of SEO tactics and wonder how much it will take until search engine optimization becomes obsolete. Let’s make one thing clear from the start: […]