If your business operates locally or needs to get more local traffic to its site, then local SEO strategies are the way to go. Apart from the ‘technical SEO’ which improves user experience (such as optimising page load speed, or making sure your site performs better on mobile searches), local SEO differs a bit from […]
“I know Google Ads are great, but I hear they’re pretty costly.” Or. “What if I end up paying more than I can afford?” Or. “How much money do you need to advertise on Google Ads?”
Looking for ways to improve Google Ads conversions? There are over 3.5 billion search queries entered into the Google search bar every day. And in 2018, 74% of marketers intend to increase their Google ad spend. As a savvy business owner, you’ll want to capture as many leads as possible through Google search queries with […]
When it comes to getting your website at the top of the search engine results pages, there isn’t any silver-bullet that you can rely all your efforts on with full confidence. Yes, writing great content helps, but it’s not going to do much if your website takes too long to load or it’s not mobile-friendly. […]
Tracking the progress of your ads prevents you from throwing your marketing money out the window. Measuring the performance of your online paid advertising campaigns should be a routine task, and you should make a habit of checking the stats regularly and make any necessary changes. If you are using banner ads and want to […]
The coronavirus outbreak has wreaked havoc globally by affecting social, financial and economic sectors worldwide. With the World Health Organization declaring the outbreak of coronavirus COVID-19 a public health emergency earlier this year, local governments are doing all they can to lessen the devastating impacts of the virus. Small businesses have been severely impacted by […]
Web 2.0 refers to publisher sites that allow users to create their pages with a unique URL. For instance, social media platforms are a common type of web 2.0 sites you’d find across the web, but they are far from the only ones. Video-sharing platforms or social bookmarking sites also fit into this category.
If you were to ask Google “what is SEO,” you would get 865,000,000 results. But, how does Google know which articles to display on the first page of search engine results (SERP) and which to bury deep? Surely it’s not just a game of guessing.
A user agent is any piece of software designed to retrieve, render, and facilitate a user’s interaction with web content. These can include web browsers, web applications, media players, or certain plug-ins needed to allow a person to access a specific type of content and interact with it.