Our Latest Blogs

If you’re learning the basics about web development, you may be wondering what software you need to get started with Web Design. In this guide from Australian Internet Advertising, we’ll discuss a few desktop and web-based tools that may be right for you – whether you’re just getting started, or already have some development experience […]

The world of internet marketing can be a bit confusing to someone who is just getting started. All those acronyms, such as SEO, PPC, CPM, CPC, RTB, and CR can get pretty annoying pretty fast, especially if you’re not used to the jargon and want things explained in plain English. But, if you want to […]

Wondering if B2B companies can benefit from using Facebook for lead generation and advertising their products and services? It may seem that businesses on Facebook mostly use the platform for B2C (Business To Consumer) products – but that’s not the case! If you know what you’re doing, Facebook can be a very powerful marketing platform […]

One of the clearest trends for 2024 in digital marketing is that video content continues to rise as an engaging content format, bringing conversion rates unmatched by visual or text ads. Successful Facebook video ads campaigns are based on a good understanding on how paid ads work, how to create relevant video content and how […]

Social media marketing has become a critical part of any online or offline business’s marketing plans. After all, more than half of Australia’s entire population uses Facebook. For marketers to reach their target audience members on a consistent basis, marketers have to go where those audience members are hanging out online.

Google announced back in May 2020 the Core Web Vitals, a set of metrics site owners can use to improve the quality of their site and user experience. These Core Web Vitals are:

Shopify is the world’s leading eCommerce platform builders, while Facebook is the most popular social media platform ever. Together, they create a marketing powerhouse, allowing business owners to create online stores and promote them to the right consumers. If you have a Shopify store, and run campaigns on Facebook, that’s potentially a good strategy, but […]

Navigating the world of online SEO marketing advice can often be frustrating. More often than not, the articles you come across can provide some pretty vague advice regarding how to improve your search engine optimisation strategy and get a better position in the search results. But there’s nothing vaguer than the advice surrounding content marketing […]

You are probably familiar with the practice of buying backlinks for SEO, a tactic that was overused a few years back all over the web. As you already know, link building is one of the most important off-page SEO rank factors. Google, Bing, Yahoo, and other search engines evaluate the quality of your backlinks and […]