Our Latest Blogs

Everything is interconnected in digital marketing, even if that connection is not that obvious at first. Let us give you an example. High-quality content on itself won’t help your business that much if people cannot find it. And, a good search engine optimisation strategy won’t matter much if the moment people click on your link, […]

If you are using online marketing to grow your business, then you probably know very well that it’s an industry that changes constantly and that you need to redefine and update your strategy regularly to keep up with the trends. But, among all these changes, one thing has remained constant: the importance that content marketing […]

A lot of our clients are a bit wary about Google advertising. And, understandably so: it is by far one of the most complex forms of online marketing, one that can quickly lose you a lot of money if you don’t know what you are doing and how to use it. Other small business owners, […]

If you are new to Facebook advertising, then you probably have a lot of questions right now. Should you just boost a post or go deep into Facebook ads campaigns? Are you targeting the right audience? Are you investing your advertising dollars wisely? Is running ads on Facebook even worth it? We get the confusion. […]

There’s a weird paradox when it comes to online marketing. One on hand, the vast array of tools available can make the life of business owners quite easy as they only need to push a few buttons to get a list of the best keywords, for example.

Looking for ways to improve Google Ads conversions? There are over 3.5 billion search queries entered into the Google search bar every day. And in 2018, 74% of marketers intend to increase their Google ad spend. As a savvy business owner, you’ll want to capture as many leads as possible through Google search queries with […]

Adwords, or Google Shopping Ads, only account for 20% of retail-paid search clicks. What does this mean for you? It means it will be easy for you to differentiate from your competitors with an AdWords shopping campaign. Even better, companies see up to 130% higher conversion rates for AdWords shopping ads than other online shopping […]

24% of Facebook pages are on the platform to advertise. It’s no wonder that Facebook advertising has become an integral cog in the machine of modern digital marketing. If you’re new to Facebook advertising, you may be wondering what Facebook instant experience ads are. Facebook offers advertisers a selection of different ad formats within the […]

Granting access to your Google Business Profile or GBP (formerly known as Google My Business (GMB)) account is essential for businesses looking to collaborate efficiently with team members and marketing agencies. Whether you’re looking to add new managers, transfer ownership, or simply understand the different levels of access, this guide provides a straightforward walkthrough for […]