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If you have a search engine optimisation strategy ongoing, then you’re likely also doing some form of content marketing to leverage essential keywords you want to rank for.

There’s a strange misconception that AdSense and AdWords can never mix. After all, the first is for driving targeted traffic to a landing page on a pay-per-click model, while the latter is for sharing advertising revenue by hosting adverts or other content on a platform. They’re two tools made for different departments, right? Not quite. […]

Google Shopping campaigns are an incredibly powerful tool that can help retailers promote online and local inventory straight to the people most interested in making a purchase. Yet, for all the incredible benefits these types of ad campaigns can yield, it’s easy to get lost in the technicalities. And when you set up your campaign […]

In the old days of the Internet, before smartphones and tablets became the norm, web designers created fixed width pages that worked on the common screen size back then (usually 1024 pixels wide by 768 pixels high.) As mobile devices became more and more common and users started to browse the web from their smartphones, […]

You’ve heard it everywhere: site speed is crucial to your online store. Users hate having to wait more than a few milliseconds to be able to view the site and access the information they need. And when it comes to them actually buying a product, well, the more obstacles they encounter, the more likely they […]

If you know the expression “a picture is worth a thousand words” but haven’t given it much thought yet, now is the time to do so. The internet has made it easier for people to find almost any type of information they need, be it written content or visual. But, while a lot of people […]

For those of you who use digital marketing to promote your business or your personal projects, social media and SEO are most probably already part of your strategy. But have you ever thought about how they influence each other, and if they should be considered as interconnected methods, instead of two separate entities?

Since these parameters were announced as definitory for the new User Experience score that Google will use for ranking websites, the core web vitals were the talk of marketers and site owners all around the world. When it comes to technical SEO, the notions can be overwhelming for the untrained eye, but this article and […]

Whether social media affects SEO has been a long-debated subject in digital marketing. Back in 2014, Matt Cutts stated that social signals, such as the number of likes or followers a brand has on social media, do not influence a website’s SEO or rankings.