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Across industries, the average ROI for a Google AdWords Shopping campaign is a whopping 200%. For every dollar spent on a shopping campaign, your business would see two dollars in increased revenue. No other PPC advertising network can boast those numbers, and it’s no wonder. There are over 3.5 billion that take place on Google […]

You probably know by now that Google is using over 200 ranking factors to decide what to rank at the top of the search engine results pages. Backlinko has done a great job at listing them in this amazing article. You may also know that you categorise these ranking signals into on-page SEO and off-page […]

Image SEO is a tactic used to increase the image file ranking in search engine results pages. Just like with regular URLs, images also have the potential to appear in the SERPs, such as Google Images. But unlike with normal pages, search engines have a much more difficult time knowing what an image is about […]

The number of social media platforms out there which can host businesses and help them market themselves is… a lot. It’s overwhelming for owners to know what network they should dive into or create marketing strategies specifically tailored towards their needs – do you just sign up with every single one? It’s complicated when you […]

If you want to sell online but don’t want to go through the hassle of setting up a retail eCommerce website, then Shopify is the way to go. This hosting eCommerce software service allows you to build your website and use their shipping cart solutions to sell, ship, and manage your products all in one […]

In the age of social media, being active on Facebook is a must. After all, with over 2.6 billion monthly active users, some of your audience is surely there. Do it right, and Facebook marketing will help you reach your fans and learn more about who they are and what they like. However, only amassing […]

Summary: Utilise the ad frequency cap function- set it to 1 and your ads will never be shown to people repeatedly. The frequency cap controls how often the same person sees your Facebook ad, preventing overexposure and maximising your budget. Read on to learn how it works, its impact on your campaigns, and best practices to […]

92% of potential customers who visit a website for the first time are not ready to buy from that business. It makes sense. Wooing a targeted audience member is kind of like dating. No one wants to get married on the first date, and consumers typically don’t want to part with their hard-earned cash when […]

Google Ads gives you the possibility to set up call-only campaigns that are targeted towards customers you would like to get in direct contact with via telephone. This type of ad can only be displayed on devices that can be used to place a call and gives you a detailed report on various parameters when […]