Our Latest Blogs

Search Engine Optimisation Tips for Beginners Over the years of optimising websites for different clients from many different industries, our AIA team of online marketers have picked up a number of handy tricks when it comes to ranking well for Google Search results. First off I want to point out that there are many aspect […]

Optimising a website for search engines is an important part of the digital marketing strategy for any business with an online presence. Your SEO efforts are going to dictate whether your website gets the visitors you are targeting or not. No matter how good your products and services are, it will be very hard to […]

Facebook is the most popular social network in the world with over 15 million active users per month in Australia alone! With statistics like that, there is no surprise that Facebook is a leader in the game when it comes to online marketing. Facebook has a range of tools, services and campaign objectives that can […]

As a soon to be e-commerce store owner, you may have this question on your mind: should you opt for a WooCommerce store or a Shopify one? They are the most popular e-commerce solutions out there, each with its own perks and downsides, and if you don’t have experience in this area, it can be […]

Getting traffic to your website can be exciting. It shows you that the hard work you put into building your website and creating the content is paying off. But, if those visits don’t turn into sales, then something is not right. If you’re here, then you’re probably already aware of this problem and are looking […]

Knowing if your Google Ads campaign paid off, in the end, is essential to shaping future digital marketing endeavours, but newer advertisers have some troubles figuring out what are the signs they should look for. Most of the information you need will, fortunately, be found in one place: your very own Google Ads account. Let’s […]

When it comes to driving high-quality organic traffic to a website, nothing beats an SEO strategy that takes your website to the top of the search engine results page. Many business owners know about the importance of having comprehensive SEO tactics in place, but it’s much easier to know what to do when you also […]

Most site owners are aware of SEO and its importance, but find it difficult to get into technical details. While being an SEO expert is not a requirement for having a successful website, that doesn’t mean you can ignore search engine optimisation completely. What happens in the background will make your site run smoothly, perform […]

What makes bad data difficult to identify is that it covers every aspect of your marketing strategy. From obsolete client mailing lists and outdated information on your website to inaccurate product presentations, these erroneous insights can lead to embarrassing or, worse, costly mistakes. In truth, there are many ways in which bad data can hurt […]