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There are a plethora of SEO and marketing tools out there, and it can be difficult to know which ones can truly bring something great to the table. It’s all much more difficult when you’re trying to decide if the price tag that these tools come with is worth the money. However, there is a […]

In responsive web design, the breaking point is the value at which the website’s content and design will adapt to provide the best user experience to the visitor.

In January 2018, mobile users amounted to a whopping 3.7 billion unique users globally. And that’s only to give you an idea of how common the use of mobile devices is.

Anytime you prepare to produce a piece of digital content, whether that’s a blog post or an advertisement from your Google ads account, you should consult a list of keywords to ensure that you’re optimising your content as much as possible. Choosing the right keyword text can feel a little like throwing darts at a […]

Google Ads is the best way to attract new customers and increase revenue for any business. The service has features that allow you set up specific actions so your targeting will be more effective, like linking click rates with landing page views or call conversions on websites. It’s also worth noting how easy it can […]

Google Ads is a great way to increase your sales, brand awareness or to boost a campaign, but it might take a bit of time before you get used to all the secrets of this tool. A/B testing is one of the principles you should learn about from the very beginning, as it will allow […]

Search engine optimisation. Not only that it’s easier to optimise content when you understand the intent of your target audience, but you also ensure that you’ll attract the right crowd to your site. With that in mind, here’s how to optimise your content for user intent. First Thing First: What Is User Intent? User intent is […]

If you’ve just gotten started with SEO, then you may struggle to understand what backlinks are, what role they play, and how you can get more quality links to your site. Let’s get right to it, shall we? A backlink is simply a link from a website to another. Here’s an example. Let’s imagine that […]

Picture this: You are reading an interesting article when all of a sudden a huge pop-up ad appears asking you to sign up for a newsletter. Or you are watching a funny video when the clip is abruptly interrupted by an ad for a certain product or service.