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For those of you who use digital marketing to promote your business or your personal projects, social media and SEO are most probably already part of your strategy. But have you ever thought about how they influence each other, and if they should be considered as interconnected methods, instead of two separate entities?

Local SEO is essential for any company looking to rank well in their niche. Whether you’re a small or large business, it’s important that your website be easily accessible and useful towards those who live nearby as well as passing through on route elsewhere throughout the day – which means everyone benefits from local search […]

Search engine optimisation is a digital marketing tactic that aims to improve a website’s rank in the search engine result page through a variety of actions. The actions themselves are closely tied to what search engines consider ranking factors, meaning the factors they deem a high-quality site should have. A better position in the SERP […]

What’s wrong? Are your ads not showing on Google? Is something wrong with your account? Did you make a mistake during the setup process? Let’s find out the answer! Why can’t you see your Google ads? First Thing First: What Not to Do If you suspect something is wrong with your AdWords campaign, the first thing […]

Those using Google AdWords, or Google Ads as they are now called, know that this tool offers some pretty comprehensive insights into all your efforts. Advertisers have the option of tracking the performance of all their campaigns. But, unless you understand exactly what the numbers express, you can’t actually truly benefit from these perks.

Can a small business owner really make money on Facebook ads? The answer is yes! In this article, we’ll explore what it takes and whether or not you should invest in the platform for your marketing efforts. Facebook marketing is the most cost-efficient way to promote your product or service and reach a targeted audience. […]

Creating, launching, and optimising your online presence is hardly an option in today’s business climate….Lacking an online presence harms your ability to reach your ideal customers quickly and efficiently. Of all surveyed small businesses which have a website, 69% of them have annual sales of over 1 million dollars. When over 90% of customers check […]

A lot of people who are just learning about the different ways they can promote their business online are asking this: is Google AdWords free to use? While Google is known as the top provider of free digital marketing tools (Google Search Console, Google Analytics, and others.), its ad platform involves some costs, while being […]

Good website design isn’t rocket science; as long as you keep some fundamental principles in mind, you can design effective websites. However, if you aren’t aware of these principles before you begin, you will almost certainly fall into one of the many common pitfalls that trip up inexperienced web designers. Below are some of the […]