Google Ads gives you the possibility to set up call-only campaigns that are targeted towards customers you would like to get in direct contact with via telephone. This type of ad can only be displayed on devices that can be used to place a call and gives you a detailed report on various parameters when […]
A Google Ad’s Quality Score is calculated based on three variables: landing page experience, ad relevance, and expected click-through-rate.
If you are interested in using more technical features of Google for your SEO strategy, you’re probably already looking for an API (application programming interface) for filtering Google search results. We will go through the basics of this concept and what you will be able to use for actionable results.
SEO is still on everyone’s lips when it comes to digital marketing, and it doesn’t show any sign of being decrepit. It’s already agreed that any business with a website should include SEO in their online marketing plan, but many individuals still circle around it. You might also be interested in IS SEO REALLY A […]
If you are exploring SEO (search engine optimization) in Sydney or anywhere else in Australia, you may be wondering what an SEO developer does. What can you expect if you hire an SEO development team to redo your website and boost your rank in search engines? The specifics vary depending on your project, but most […]
Facebook has been above all competition for years when it comes to social networks. Even though a few platforms have been catching up and gaining more users and popularity, Facebook still is the leading social networking platform, with over 60% of Internet users being active on it. Needless to say, having a presence on Facebook […]
If you’ve just gotten started with SEO, then you may struggle to understand what backlinks are, what role they play, and how you can get more quality links to your site. Let’s get right to it, shall we? A backlink is simply a link from a website to another. Here’s an example. Let’s imagine that […]
Google Local Listings are a type of business profiles for local listings to be accessed easily on the search engine or even Google Maps. Google tries to offer its users results that match user intent, and in the case of local businesses, that usually means the location and contact information.
There’s a joke that gets us every time. It goes like this: Q: What’s the best place to hide a dead body? A: Page two of Google. All jokes aside, the reality is that the first page of search engine results get 95% of traffic, which means that only about 5% of users click on […]