Our Latest Blogs

Does the Title of an Image Directly Impact SEO? Image SEO has become more important than ever as image search has increased. Users do a lot more searches on their mobile devices and through their smart home/car systems, which is why voice search and image search are more and more necessary. For a business owner, […]

Google Adwords, or Google Ads, is a powerful tool for marketers and business owners looking to target a variety of issues on their to-do lists: Increase traffic to a website Attract new potential customers Get more revenue Improve brand authority and brand recognition. It’s a complex PPC service, and with its complexity comes a lot […]

Video content is taking over the world. Recent reports show that YouTube accounts for 11.4% of worldwide downstream traffic by megabytes. And, its influence and prominence don’t stop there. It’s the channel that helps musicians get their first big break (see Justin Bieber, ) comedians launch their TV career (see Lily Singh, ) and unknown […]

Do you ever feel like a product or page is stalking you on Facebook? You know the feeling. It’s that post that seems to always pop up in your newsfeed when you’re scrolling down. Well, you can rest assured that nobody is following you – you’re just the target of a Facebook retargeting campaign. Retargeting […]

If you need to build a new website or redesign an existing one, it’s best to hire a website designer to do the job. When choosing the digital marketing agency or freelancer to work with, two of the main things that you will discuss before the work starts are the budget and the timeline. You […]

One of the most challenging things about SEO is that it requires constant tweaking. Either because Google is updating its algorithm or because you noticed a drop in rankings, you always need to keep an eye on your SEO strategy and make the necessary changes at the right time. But, with so many moving parts […]

Consumers nowadays want instant gratification. They turn to their mobile devices whenever they need something and expect to find a solution to their problem within seconds. If they are hungry, food delivery services that promise hot food in under 30 minutes are just one click away. If they want to book a flight to an […]

After hours of planning and strategising, you’ve finally got your Google Ads campaign up and running. It’s generating a ton of clicks. Great! But are those clicks turning into sales? Without conversion tracking, you won’t be able to see if your ads campaigns are actually working or not. Clicks are great, but not if they […]

Search engine optimisation is a lengthy process of making a website as friendly as possible both for search engines and users. One potential way marketers can assess what needs to be done comes in the form of an SEO tool. But what are these tools, and how exactly can they help website owners get a […]