When it comes to search engine optimization (SEO) a lot of businesses focus primarily on the technical aspects of it. They want to learn how to optimize their title and meta description to perfection, how to configure their robots.txt file, how to create a sitemap, or how to develop an internal linking that will help […]
Have you ever seen the infomercial for the Ronco rotisserie oven? It’s quite entertaining. A chef throws all kinds of food into an oven, turns the dial, and then yells in excitement “Set it and forget it.” While this is certainly a convincing sales pitch, the same approach doesn’t work for your SEO strategy.
Search intent is one of the key elements that can take your SEO strategy from slow-paced to showing actual results much faster, and at a larger scale. It can be the boost you need if you find yourself investing a lot of time and effort in your SEO tactics, but the results aren’t matching your […]
Live videos are great means for businesses to engage their audiences, and thanks to social media platforms like Facebook, you really don’t need a lot of tools or technical know-how to get in front of your customers. All you really need is a Facebook profile, a mobile device with a camera, and two clicks later […]
Google AdWords, now simply known as Google Ads, is one of the most commonly used pay-per-click advertising networks. For small and medium businesses it’s a great chance of getting more exposure, reach potential customers, and generate leads. In this article, we will go through the basics of PPC advertising on Google Ads. We will explain […]
Do you want to know more about how to write compelling content that will not only engage your audience but also be well optimised for search engines? In this article, we will show you 7 simple SEO copywriting tips that will bring more traffic to your web page, increase the dwell time and get you […]
Most online advertising platforms don’t review every ad that marketers submit. But that’s not the case with Facebook. There are more than 2 billion users on the social media giant, so it’s no wonder that digital marketers want to make Facebook advertising work for their business. But disapproved ads are a failure to launch. Facebook […]
SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) can sometimes be confusing terms, and it’s not uncommon for people to use them interchangeably. It’s most likely why a lot of people don’t even believe there is a difference between the two. But that’s not the case, not by a long shot.
When it comes to search engine advertising, pay-per-click (PPC) is perhaps one of the most effective ways of putting your business in front of the right audience and getting qualified traffic. Sure, SEO, content marketing, and other search marketing techniques are still necessary, but most of them take time to show results. PPC advertising, on […]