If you want to run an email campaign, the most effective way to design and roll it out is through the use of email marketing software that can support your efforts. These tools can have different features depending on the service you end up choosing, but for the most part, any such tool can help […]
In the old days of the Internet, before smartphones and tablets became the norm, web designers created fixed width pages that worked on the common screen size back then (usually 1024 pixels wide by 768 pixels high.) As mobile devices became more and more common and users started to browse the web from their smartphones, […]
Here’s an interesting fact: 81% of people search online for a product or service and more often than not, they hop from site to site, looking for the information that interests them. That means that new businesses that are trying to target an online audience will look into building well-designed and engaging websites. Even established […]
If you have an eCommerce business, Google Shopping Ads are a useful way to promote your online and local inventory, boost traffic to your store, and get better leads. These types of campaigns were specifically designed to support retailers in finding customers and selling more products more easily than the other types of ads can, […]
Since these parameters were announced as definitory for the new User Experience score that Google will use for ranking websites, the core web vitals were the talk of marketers and site owners all around the world. When it comes to technical SEO, the notions can be overwhelming for the untrained eye, but this article and […]
Search engine optimisation (SEO) makes an appealing promise to any small business: optimise your website and you can put your products or services in front of a worldwide audience. And, who can say no to that?
Social media advertising was projected to drive over 23 billion phone calls and 72 billion dollars in advertising revenue in 2020. In a global digital advertising market worth $92.9 billion, social media advertising is the second largest after e-commerce advertising championed by Amazon.
Google first announced it would be introducing a new campaign type back in 2020 when the entire world was dealing with the effects of the Covid-19 pandemic. After a year of beta testing, Performance Max campaigns (PMax) officially became available to everyone in November 2021. And some advertisers may need to embrace this new campaign […]
There are a lot of video specs you can play with when creating a Facebook native video ad campaign, from resolution to aspect ratio, file size, and more. But one of the most important is the length of your Facebook video ads. Obviously, you don’t want to bore your customers – social media users have […]