Google announced back in May 2020 the Core Web Vitals, a set of metrics site owners can use to improve the quality of their site and user experience. These Core Web Vitals are:
Navigating through all the options Google Ads are giving you can be intimidating, but as you learn about each feature, metric, and type of report it offers, online marketing becomes a beautiful string of logical decisions, data-based improvements, and actionable results.
The things we take for granted… Do you need a high-quality image for your blog post or PPC campaign? You can just hop online and get instant access to a billion images that can meet every query. But, it wasn’t always like this.
Sitemaps are an important tool that can help a website be discovered by search engines. That makes them an essential tool for a site to be featured in search results as well.
Google doesn’t limit its services to finding websites based on a text search query you enter. It can also do a visual search that shows you where an image appears on the web and retrieves similar images to the one you submit. Let’s learn more about this function and how you can use it.
A lot of business’s marketing efforts will revolve around search engine optimisation, which ensures your website earns a good ranking in the result pages. But did you know there’s a way to submit your website to Google and speed things along?
Google Ads (the new name for Google AdWords) is one of the most effective and used forms of digital advertising out there. Advertisers, from small businesses to big, have the chance of investing their budget into a system that generates significant conversion rates when done right. Surely you have read or heard of frustrating situations […]
After months of hard work, your website is up and running and it looks exactly how you envisioned it. That’s great, but now you need to make sure that others will find your website too and access the quality information you share there. Adding your site to Google Search Console (formerly known as Google Webmaster […]
Google Ads gives you the possibility to set up call-only campaigns that are targeted towards customers you would like to get in direct contact with via telephone. This type of ad can only be displayed on devices that can be used to place a call and gives you a detailed report on various parameters when […]