Our Latest Blogs

An SEO marketing campaign seems like a great investment. You can work with an expert SEO expert developer to optimise your website, target keywords, build a better user experience, and rank higher on Google. That sounds great! But how long do you need SEO for? When can you stop your project, say goodbye to your […]

Voice search is the new big thing in marketing. Voice SEO is the process of ensuring a website’s content shows up in searches made through voice assistants like Siri, Alexa, or Google Assistant. These searches make up around 30% of total search engine queries, and as the technology becomes more popular, these numbers are sure […]

Here’s an interesting fact: 81% of people search online for a product or service and more often than not, they hop from site to site, looking for the information that interests them. That means that new businesses that are trying to target an online audience will look into building well-designed and engaging websites. Even established […]

What’s the first thing you do when you are looking to purchase a new product or service? Most probably, you hop on your computer or mobile phone and do a quick Google search. Well, that’s not just you. One study found that 44% of consumers perform a Google search before buying online. Moreover, nearly 38% […]

Geo-targeting refers to targeting a certain audience based on their location, or a specific area you choose depending on your campaign goals. Location targeting is an extremely powerful option for many marketers who need a specific type of audience localised in the same place. While Google Ads campaigns are a good place to create ads […]

There’s a joke that gets us every time. It goes like this: Q: What’s the best place to hide a dead body? A: Page two of Google. All jokes aside, the reality is that the first page of search engine results get 95% of traffic, which means that only about 5% of users click on […]

Here’s a question we ask our clients all the time: Why do you want to create content? The answers we get not only help us understand our clients’ goals, but also if they get the purpose of content marketing. A lot of them don’t have a content marketing plan. They’ve just heard that if you […]

Emails are a regular part of the life of anyone who’s ever been online, and they make up an essential component of many businesses’ marketing strategy. Email marketing has the potential of helping businesses improve their ROI by getting personalised messages straight into their target audience’s inbox. However, Australia has some strict rules regarding how […]

Whether social media affects SEO has been a long-debated subject in digital marketing. Back in 2014, Matt Cutts stated that social signals, such as the number of likes or followers a brand has on social media, do not influence a website’s SEO or rankings.