Our Latest Blogs

Everyone loves a good, appropriate GIF when words fail. While they are famous as a hard-to-pronounce staple of the internet, straddling the nebulous space between image and video, you can now use GIFs as Facebook ads. Rejoice, digital marketers everywhere! Facebook ads just got a whole lot more interesting. At Australian Internet Advertising, we’ve helped […]

SEO is still on everyone’s lips when it comes to digital marketing, and it doesn’t show any sign of being decrepit. It’s already agreed that any business with a website should include SEO in their online marketing plan, but many individuals still circle around it. You might also be interested in IS SEO REALLY A […]

With many social media platforms around, some businesses can struggle to know which would offer them the best results in terms of visibility and revenue potential. Well, a well-designed Facebook ad campaign is hard to beat in the world of social media advertising. Thanks to the platform’s targeting options, you can effectively get your product […]

Search engine optimisation is a tricky thing to truly master. Sometimes, it seems like each article stresses the importance of different components that go into it, leaving many business owners and newer marketers very confused. It can be strange to read about how content marketing is the key to SEO success, jump to how without […]

Are you concerned there’s a glass ceiling for Google Ads campaigns? If you think your eCommerce business ads have hit it, rest assured, you can breakthrough. When conversion rates have seemed to stall, reviewing your Google ads account is critical. For eCommerce marketing, we’ve put together a list of the most effective strategies for improving […]

If you’re looking to sell a product or service on Facebook and drive more users to your website, you may be wondering how you can maximise the effectiveness of your ads. Choosing an ad type on Facebook isn’t that easy – given that there is such a diversity of ad types. So how can you […]

Here’s the real deal about how accurate is Google Search Console: There are a HEAP of folks in digital marketing who reckon that ‘good enough’ data will do the trick. “As long as I’m getting some insights, it should be right,” they say. If only things were that simple… Google Search Console (GSC), if you’re […]

There are a plethora of SEO and marketing tools out there, and it can be difficult to know which ones can truly bring something great to the table. It’s all much more difficult when you’re trying to decide if the price tag that these tools come with is worth the money. However, there is a […]

Google Adwords is one of your best digital marketing tools, with the potential of getting more valuable leads to your website. As a pay-per-click online advertising system, you only pay each time a user clicks on the ad you’ve set up. But if you’ve looked closer at the service itself, you may have a lot […]