Getting to the top of search engine results means optimising various factors that Google deems important. Some of them have to do with your website and are under your control – that’s on-page SEO. Others are factors outside of your web pages that you can’t influence completely – that’s off-page SEO.
Search engine optimization is a tricky thing to truly master. Sometimes, it seems like each article stresses the importance of different components that go into it, leaving many business owners and newer marketers very confused. It can be strange to read about how content marketing is the key to SEO success, jump to how without […]
In today’s marketing landscape, it’s virtually impossible to escape the PPC campaign. While there are many services to help businesses promote their product or service, none are as popular and effective as Google Ads. Even in the context of a global crisis, Google has managed to keep its advertising services active, even offering $800 million […]
Many laypeople and regular internet users assume that web designers handle every aspect of designing and building a website. This isn’t an unreasonable assumption, but it doesn’t reflect the reality of the situation. Sure, there are some types of websites that can be built and maintained by a single individual, but mid to large-sized businesses […]
We marketers like to praise SEO (search engine optimisation) for its amazing effects, and how crucial it is in the world of digital marketing. But, unless your small business deals with it on a daily basis, we get why you may not think it’s that great. SEO refers to the process of getting web pages […]
Whether you are the owner of a small business, a blogger looking to monetise their content, or a marketing specialist wanting to learn more about SEO, the beginner’s guide below can help you start off on the right foot with Google. For something that has been around for around three decades, SEO is surprisingly misunderstood […]
A lot of restaurant owners think that a Google My Business page is enough to get customers through the door. While GMB is excellent for your local SEO efforts, building a website for your restaurant business is just as important.
One of the questions our clients ask all the time is: “How can we increase our organic traffic?” Most of them have heard of search engine optimisation (SEO) and know that it can help them rank higher in the search engine results pages (SERPs.) However, they don’t know what they need to do to get […]