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If you want to know what SEO tools an online advertising agency actually uses on a daily basis, you’re in the right place. A marketer’s “tool shed” consists of a range of online utensils that can help with different aspects of his job. There are so many examples of useful SEO software, add-ons, and applications […]

Do you want to know more about how to write compelling content that will not only engage your audience but also be well optimised for search engines? In this article, we will show you 7 simple SEO copywriting tips that will bring more traffic to your web page, increase the dwell time and get you […]

A website redesign is an exciting opportunity for many brands and business owners. Websites today often act as a representative of the company itself, and potential customers might not feel as comfortable bringing their business if the first thing they see is a landing page that looks like it was created back in the 90s.

SEO used to be very simple. All you needed was a live page, and enough keywords to address any possible user query, no matter if they were relevant to your content or not. Needless to say, these days it’s not so simple. Because Google and other search engines strive to give their users the best […]

Every marketer or business owner who understands the digital world knows that the new year brings new SEO trends and changes to the search engine algorithms and the preferences of your audience. But, make no mistake: these SEO trends are not just waves of changes that come and go. They usually dictate how the market […]

Whether you’ve come to realise that your current domain name does not represent your brand anymore, are looking for a better domain authority, or are in for an exciting new merger that also implies changing your name, the first concern that comes to people’s minds when a domain name change is coming is this: how […]

You can have the best marketing strategy in the world, and a lot of money to spend on ads, but all these efforts to grow your business would be in vain if you don’t also work on strengthening your SEO efforts.

Did you know there are almost 2.3 million Google searches taking place per second? More than one billion people use Google search, and most of the search results pages, or SERPs, have Google ads on them. On most SERPs, the first three listings are paid-for ads. Businesses can purchase Google Ads as a way to […]

Every marketer is looking to improve their metrics for digital marketing campaigns. For Google AdWords especially, tracking and measuring conversions, click through rates, and costs-per-click is critical for Google Ads campaign success. Increasing your metrics is the quickest way to improve the campaign’s performance and the business’s bottom line. So, how can you get a […]