Our Latest Blogs

So you’ve just gone through a website migration and are excited for your target audience to interact with your new and improved platform. Unfortunately, you look at the stats and see that your new site is performing poorly. What gives? This is actually a common issue with website migration, and it’s usually caused by not […]

Less than two-thirds of small businesses have a website. But in today’s competitive business world, consumers expect companies to have an online presence. Creating and launching a successful online presence starts with basic website SEO and social media profiles. A search-engine friendly website, designed with user experience and search engine algorithms in mind, will bring […]

Search engine optimisation is a group of marketing tactics used to improve a website’s rank in the search engine result pages (SERPs). It’s a marketing priority for many business owners, as a better position in these search results can potentially bring a lot of high-quality traffic from Google and other search engines. If you’re new […]

Together with Google Ads, Facebook is a massive advertising platform. With over two billion monthly active users, it’s an essential part of your digital marketing strategy. Simply put: you can’t afford to ignore it. The problem is, neither can your competition. Over 65 million businesses have active profiles on the social media network, meaning that […]

Online marketing has become paramount for every business owner that wants to thrive in the digital age. Companies dedicate copious amounts of time and money to develop their customers’ online personas, investing in numerous online marketing channels that revolve around content, search engine optimization (SEO), Pay Per Click (PPC) campaigns, and Social Media.

Digital marketing can get quite costly. Big companies with plenty of resources to spend generally operate on a “let’s do everything at the same time” model. They understand that the more visibility they get, the better chances they have to meet their goals and reach their target audiences. And often, more visibility means more resources, […]

If you are interested in learning the basics of web design skills – whether as a hobby, to manage your website more effectively, or to build a career in the future – you may not know where to start. After all, there are a ton of online courses, web design books, and other learning resources […]

As a small business owner, confronted with the avalanche of new technology and sophisticated tools, you’re probably wondering what you can do to consolidate your online presence and reach more potential customers. Especially if you launched your business years ago when people still used the yellow pages to look for the local businesses that could […]

Online retail is a competitive business. But if you’re able to gain a following of loyal fans and drive hot leads to your online store, you can reach massive levels of success. Here at Australian Internet Advertising, we’ve been assisting our valued clients with excellent Google ad campaigns for their Shopify stores in many different […]