A lot of small businesses get Google AdWords, and SEO mixed up. They assume that since they are paying Google a lot of money, then their organic rankings will boost. Or that if they focus on SEO’s best practices, then their ads will gain a better position in organic search results.
Let’s try to shed some light on this topic. While it’s true that there is a correlation between AdWords advertising and ranking, it’s not exactly what you imagine. Paid search has no direct influence on your SEO ranking.Adwords, PPC, SEO
No matter how you feel about digital marketing, you know this fact to be true: your business won’t succeed if it doesn’t have a powerful and constant online presence. In this day and age, consumers research brands and products online first, and only after that they visit their store.
More often than not, they don’t even take this simple step and choose the businesses that allow them to shop from the comfort of their home and only with a few taps on their mobile devices.Adwords, PPC
Google marketing is such a complex endeavor that even if you were to neglect all other responsibilities and focus on pay per click campaigns alone, you would still have trouble keeping up with all the requirements. Take it from someone who’s been in the trade long enough to understand how competitive and demanding this online marketing segment can be.Adwords, PPC
When you’ve read this detailed article you will be able to complete all of the steps required to effectively manage a Google AdWords Campaign.
As a business owner, when investing in an Ad Words campaign, or any online marketing, it’s important to remember that Ad Words is an advertising tool. Before you can advertise you need a marketing strategy.
The marketing strategy will be the main aspect of what will make or break the success of your campaign.
With a powerful marketing strategy, you will have a clear understanding of:Adwords, PPC
Imagine a situation where you have been getting leads from your AdWords campaign and your conversion rate has been constant for the past several months. Until one day, that same campaign that has been the lifeline of your business, providing you with the jobs you need to keep things running, suddenly stopped working. You leave it alone for that day, thinking it’s just one bad day. But every day starts turning into one bad day after another. You spend the same amount of money, if not more, but you no longer get anything out of it.Adwords, PPC
When it comes to growing a business online, SEO is the go-to strategy. High-quality content and links can ensure that your website will rank high in Google search and get you qualified traffic from people that are truly interested in your products or services.
While SEO is one of the most profitable ways of growing a small business, it’s also a long-term strategy. In other words, it takes time to see a significant return on your investment.
So, what can you do when you need to scale your business quickly?Adwords, PPC
It’s a question that seems to be on every small business’ owner mind – how much will a campaign with Google AdWords cost you? More than that, when you crunch the numbers and analyze the results of your PPC campaign, will your efforts be profitable?
The answer to this question is not as easy as we’d like. Here’s the thing: the profitability of your pay per click campaign depends on a variety of factors. Your daily budget and your average cost per click will vary greatly based on your industry, your audience, and the popularity of your products or services. Therefore, if you want to know how much money you should put aside, you’ll need to plan everything carefully.Adwords, PPC
The damage is done – you’ve forgotten your Google AdWords username, password, or have completely lost access to your account. But after the initial panic, you have to figure out a way to solve the problem fast. After all, you’re in charge of a business, so every minute you lose dealing with this issue means you’re losing money.
First things first, you’ll need to know if you have access to your paid search account. If you do, you will then need to find out whether you’re the account holder or your account was set up under an agency name.
The easiest situation is when you are the one that holds the account, and you have access to it.Adwords, PPC
Running a small business is no easy feat, especially if you’ve just ventured into the world of entrepreneurship and are still getting the hang of it. You need to keep a close eye on production and ensure that the merchandise you deliver to your customers is par excellence. You also need to deal with suppliers and stakeholders, manage your team, and plan your company’s growth strategy. Not to mention, you need to care for your online visibility and establish a strong position in your niche.
But, what if, with your never-ending to-do list, you just couldn’t find the time to create a website for your business. Should you postpone online marketing until your platform is up and running?Adwords, PPC, Web Design
A few years back, The New York Times made a big splash in the digital space with a bold article that claimed Google AdWords isn’t practical for small businesses. Their point was pretty valid: in today’s overcrowded and competitive market, consumers are becoming pickier than ever before. Ranking high in search results is becoming increasingly difficult, and costs are adding up quickly.
But, is that enough reason to claim that AdWords is not always good for small businesses?
By now, you’re probably well aware of the benefits Google AdWords account can bring. Reports have shown that businesses make an average of $2 for every dollar invested. That’s not bad at all.
However, the essential condition for this return on investment is that you create a sound strategy and set your search terms and display network ads correctly.
But, how can you do all that?
You’ve selected a list of relevant keywords and grouped them based on your audience’s search intent. You’ve worked hard to create compelling ad copy and optimized it to perfection.
Everything is in order, and you are now eager to launch your Google AdWords account.
You hit the activate button, and then you wait, and you wait, and then you wait some more. In spite of your best efforts, you see no clicks, no impressions, and no action.
Getting started with Google AdWords is an exciting process. Anxiety, hope, and especially fear are some of the emotions that dominate your state of mind as you’re about to click the Enable button.
Will this work? Is Google advertising going to help me increase my customer base and generate more revenue or will it break the bank with no real results to show for in the end? These are all valid questions every small business owner asks himself as he’s embarking on this new and exhilarating process.