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SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) can sometimes be confusing terms, and it’s not uncommon for people to use them interchangeably. It’s most likely why a lot of people don’t even believe there is a difference between the two. But that’s not the case, not by a long shot.

How many times have you gone to a business website and been ready to buy right then and there? Internet marketing is kind of like dating. When you meet someone for the first time, you aren’t ready to marry them yet. Consumer surveys have found that around 90% of website visitors are not prepared to […]

Shopify is currently the leading eCommerce platform builder out there, with over 500,000 active stores that collectively drive billions in sales annually. The platform allows you to create and set up a fully functional eCommerce business in the fraction of the time it would take for a web developer to do from scratch. It provides […]

If you have any idea what the title of this blog even means then you are already on the right track in improving the performance of your online marketing campaign. A lot of business owners have a very limited understanding of the different types of internet advertising available to them. No doubt when approaching internet […]

If you’re interested in creating a new eCommerce website, Shopify offers the best overall solution. It’s a particularly great choice for new eCommerce entrepreneurs who don’t have any technical skills. In fact, that’s exactly why Shopify was built – to allow anyone to build and launch their own eCommerce store without spending months learning to […]

Adwords, or Google Shopping Ads, only account for 20% of retail-paid search clicks. What does this mean for you? It means it will be easy for you to differentiate from your competitors with an AdWords shopping campaign. Even better, companies see up to 130% higher conversion rates for AdWords shopping ads than other online shopping […]

Search engine optimisation is the process of improving a website in hopes of getting a higher rank in the search engine result pages. Business owners and marketers know this is not an easy thing to achieve, and it can often take months for a good SEO strategy to show its effects. But how do you […]

Are you struggling to improve the visibility and ranking of your website in search engine results? Conducting keyword research is an essential part of search engine optimisation (SEO) and can help you create content that is relevant to your audience and more likely to rank well in search engine results. In this blog, we’ll provide […]

Have you ever seen the infomercial for the Ronco rotisserie oven? It’s quite entertaining. A chef throws all kinds of food into an oven, turns the dial, and then yells in excitement “Set it and forget it.” While this is certainly a convincing sales pitch, the same approach doesn’t work for your SEO strategy.